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Performance Marketing Manager

hace 2 meses

Barcelona, Barcelona, España Lastminute Group A tiempo completo

About Us

Lastminute Group is a leading online travel company that specializes in creating unforgettable experiences for its customers. With a strong focus on innovation and customer satisfaction, we have become one of the top players in the industry.

Our Culture

We value diversity and inclusion, and we strive to create an equal opportunity space where everyone feels welcome and valued. Our team is passionate about delivering exceptional customer experiences, and we believe that our unique culture is what sets us apart.

The Role

We are seeking a highly skilled Performance Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for planning, implementing, and analyzing Paid Performance Marketing campaigns across different brands and products.

Key Responsibilities

  • Full ownership of performance for a specific market or product area
  • Identification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target
  • Delivery of performance reports and insights to the team and internal stakeholders, promoting new ideas and methods
  • Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
  • Optimize accounts to target, management of roadmaps, and ensuring timely delivery
  • Work closely with the IT team on creating, managing, and developing tools to automate bids, landing page optimization, and reporting
  • Establish new processes and improve existing campaigns with automation solutions
  • Support internal sharing of knowledge through training and coaching
  • Adherence to Performance Marketing best practice at all times

Requirements

  • 4 years of experience in Performance Marketing, with a preferred focus on SEM
  • Excel skills: interpret and analyze big chunks of data from multiple sources
  • Dynamic person with analytical skills and a data-driven approach
  • Ability to leverage data to influence marketing decisions
  • Experience managing large budgets for Paid Search campaigns
  • Automated bidding (Google Ads, Search Ads 360, etc)
  • Mysql, BigQuery
  • A/B test tools

What We Offer

  • A dynamic team in an inclusive international environment
  • Opportunities for career growth and development
  • A flexible working schedule, including a shorter working week and flexible start and end times
  • Opportunities for remote work
  • Continuous training and development opportunities
  • Employee discounts on travel
  • Volunteer days off
  • Free snacks, hot drinks, and beverages at our offices
  • Participation in corporate events
  • Access to a welfare platform with dedicated discounts

Language

English (en-US)