Marketing Operations Specialist

hace 4 semanas

Madrid, Madrid, España Ser Group A tiempo completo
Key Responsibilities:

As a Marketing Operations Specialist at Ser Group, you will be responsible for owning, managing, and evolving the marketing technology stack. This will empower the marketing and BDR teams with user-friendly, well-set-up tools. You will develop clear, easy-to-follow documentation describing the lead lifecycle, core definitions, and important processes in marketing. Additionally, you will define, implement, and monitor lead and opportunity SLAs, working closely with Sales Operations and commercial leaders to maintain excellence and accountability.

You will also ensure that data integrity is robust, advocating for best practice, ensuring compliance with regulations, and applying rigorous ongoing spot-checking and monitoring. Furthermore, you will implement a tracking framework that allows team members to measure performance and derive insights across marketing touchpoints and platforms.

You will provide ongoing dashboards and one-off reports to management and team members, including making recommendations and implementing optimizations based on the data. Collaboration with cross-functional teams, including marketing, sales, and IT, is essential to ensure alignment and seamless execution of marketing initiatives.

Finally, you will stay updated on industry trends, best practices, and emerging technologies in B2B marketing and revenue operations to recommend improvements and innovations.

Requirements:

Must have: 5+ years of marketing operations experience in a B2B environment. 5+ years of experience with Salesforce.

Highly proficient with at least one of Hubspot, Marketo, Pardot / Salesforce Marketing Cloud Account Engagement or Eloqua; experience with several is a bonus, and any certifications are highly appreciated.

Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Excellent project management, organizational, and communication skills. Advanced MS Excel skills.

A data-first thinker who uses a fact-based approach to present data that delivers business, customer, and campaign insights. Attention to detail across all communications and reporting to ensure first-class accuracy.

Ability to build strong networks and work cross-functionally to build trust and enable smooth execution of marketing activities for the business.

Fluent English is required.

Nice to Have:

Experience with 6Sense or Demandbase. Academic qualifications demonstrating analytical strength. Proficiency with any adjacent, useful tools such as Python, Tableau, PowerBI. German, French or Spanish language skills are welcome but not required.

Working alongside you will be a tight-knit team of smart, thoughtful, intuitive and enthusiastic marketing experts who have a ton of fun creating interactive, engaging and highly memorable touchpoints for the SER community customers, followers, prospects, partners and co-workers all included.

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