Senior Marketing Operations Specialist

hace 3 semanas


Madrid, Madrid, España Contentsquare A tiempo completo

We are seeking a Senior Marketing Operations Specialist to support our Global Marketing Operations team in optimizing our marketing automation ecosystems, specifically Marketo and Iterable, to enhance the entire customer lifecycle from lead acquisition to customer retention.

In this role, you will maintain and troubleshoot Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations. You will also oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies, ensuring data integrity and governance across all marketing platforms.

Additionally, you will collaborate with cross-functional teams to execute technical and operational strategies that support the entire customer lifecycle. You will assist the Customer Marketing team with technical support for A/B tests and data analysis, and proactively identify opportunities to enhance marketing processes and operational efficiencies.

Requirements include deep expertise in Marketo and Iterable with a strong focus on advanced functionalities, technical proficiency in CRM systems like Salesforce, and experience in data analysis using tools such as SQL, Tableau, and Google Analytics.

As a key member of our Global Marketing Operations team, you will play a vital role in supporting the entire customer lifecycle, from lead generation and nurturing to conversion and customer retention.



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