Marketing Operations Specialist
hace 4 semanas
Contentsquare is a digital experience analytics company dedicated to better customer understanding and making the digital world more human. We power more human experiences through understanding, action, and trust.
About the role:
As a Marketing Operations Specialist at Contentsquare, you will play a vital role in the Global Marketing Operations team, reporting directly to the Senior Director of Marketing Operations. Your role will focus on supporting, managing and optimising our marketing automation ecosystems, specifically Marketo and Iterable, to enhance the entire customer lifecycle from lead acquisition to customer retention.
In your day to day you will:
Support the Entire Customer Lifecycle:
Provide technical support for marketing automation platforms (Marketo and Iterable) to facilitate marketing efforts across the entire customer journey—from lead generation and nurturing to conversion and customer retention
Technical Support and Platform Management:
Maintain and troubleshoot Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations
Optimize Marketing Technology Stack:
Oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies
Data Management and Compliance:
Ensure data integrity and governance across all marketing platforms
Cross-Functional Collaboration:
Collaborate with cross-functional teams to execute technical and operational strategies
Support Experimentation and Analysis:
Assist the Customer Marketing team with technical support for A/B tests and data analysis
Continuous Improvement and Best Practices:
Proactively identify opportunities to enhance marketing processes
What you'll need to succeed:
Expertise in Marketing Automation:
Deep expertise in Marketo and Iterable
Technical Proficiency:
Technical proficiency in CRM systems like Salesforce
Data Analysis Skills:
Experience in data analysis using tools such as SQL, Tableau, and Google Analytics
Project Management Experience:
Demonstrated ability to manage multiple projects simultaneously
Knowledge of Data Privacy Regulations:
In-depth knowledge of data privacy regulations
Problem-Solving and Troubleshooting:
Strong analytical and problem-solving skills
Effective Communication and Collaboration:
Excellent communication and collaboration skills
What makes you stand out:
B2B Marketing ExperienceCertifications in Iterable or MarketoFamiliarity with Marketing ToolsGlobal Experience
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