Marketing Operations Specialist
hace 1 mes
About the Role
We are seeking a highly skilled Marketing Operations Specialist to join our team at SER Group. As a Marketing Operations Specialist, you will be responsible for owning, managing, and evolving our marketing technology stack, empowering our marketing and BDR teams with user-friendly, well-set-up tools.
Key Responsibilities
- Develop clear, easy-to-follow documentation describing the lead lifecycle, core definitions, and important processes in marketing.
- Define, implement, and monitor lead and opportunity SLAs, working closely with Sales Operations and commercial leaders to maintain excellence and accountability.
- Ensure that data integrity is robust – advocating for best practice, ensuring compliance with regulations, and applying rigorous ongoing spot-checking and monitoring.
- Implement a tracking framework that allows team members to measure performance and derive insights across marketing touchpoints and platforms.
- Provide ongoing dashboards and one-off reports to management and team members, including making recommendations and implementing optimizations based on the data.
- Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure alignment and seamless execution of marketing initiatives.
- Stay updated on industry trends, best practices, and emerging technologies in B2B marketing and revenue operations to recommend improvements and innovations.
About You
We are looking for a highly skilled and experienced Marketing Operations Specialist who has a strong background in marketing operations, Salesforce, and marketing automation tools. You should have excellent analytical skills, project management, and organizational skills, as well as the ability to build strong networks and work cross-functionally to build trust and enable smooth execution of marketing activities for the business.
Requirements
- 5+ years of marketing operations experience in a B2B environment.
- 5+ years of experience with Salesforce.
- Highly proficient with at least one of Hubspot, Marketo, Pardot/Salesforce Marketing Cloud Account Engagement, or Eloqua.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent project management, organizational, and communication skills.
- Advanced MS Excel skills.
- A data-first thinker who uses a fact-based approach to present data that delivers business, customer, and campaign insights.
- Attention to detail across all communications and reporting to ensure first-class accuracy.
- Ability to build strong networks and work cross-functionally to build trust and enable smooth execution of marketing activities for the business.
Nice to Have
- Experience with 6Sense or Demandbase.
- Academic qualifications demonstrating analytical strength.
- Proficiency with any adjacent, useful tools such as Python, Tableau, PowerBI.
- German, French, or Spanish language skills are welcome but not required.
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