Marketing Operations Specialist

hace 4 semanas

Madrid, Madrid, España Pvcase A tiempo completo
Marketing Operations Manager Role

The Marketing Operations Manager plays a vital role in the success of the marketing team at PVcase.

This position focuses on optimizing our tech stack, tracking performance, and ensuring operational success translates into business results.

Key Responsibilities:

  • Work cross-functionally with sales management and the sales development team to drive success in lead management and track and improve funnel efficiency.
  • Develop and manage workflows, system processes, and permission levels in Hubspot, working closely with the marketing automation specialist.
  • Assist with execution of key processes in Hubspot and salesforce automation, including lead scoring, lead assignment, nurturing, and more.
  • Own the end-to-end process of tracking and analyzing the marketing funnel from lead to customer and deliver regular insights to the business.
  • Create and maintain executive summaries and dashboards on active marketing performance tied to business impact metrics.
  • Help create processes that drive speed and efficiency in systems to measure marketing ROI and sales effectiveness.
  • Manage marketing attribution model and reporting.
  • Work closely with the marketing automation specialist to develop and oversee quality assurance on data governance process across marketing datasets and vendors.
  • Identify data inconsistencies across sales and marketing tech stack and implement sound solutions to improve and maintain the marketing database.
  • Use data augmentation tools to improve the quality of the database as required.
  • Constantly evaluate and make recommendations regarding the marketing technology stack to help drive demand generation goals across all marketing functions.
  • Manage and report on marketing budget.

Requirements:

  • 5+ years of experience in marketing operations role.
  • Strong ownership over team metrics and processes.
  • Measures everything.
  • Curious mind and love learning.
  • Proactive self-starter, hard working, precise, and persistent.
  • Experience working with Excel, G-Suite, Hubspot, Salesforce, Slite, and other marketing and sales technology.
  • Bachelor's degree required; graduate degree preferred (Marketing, Communications, Market Intelligence, Digital Marketing).
  • Fluency or bilingual level of English.
  • Proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus.

About PVcase:

PVcase focuses on building advanced solar design and site selection solutions while fighting climate change through software.

Our state-of-the-art tools, embracing the latest in technology, provide our customers with convenient features that significantly improve project speed, precision, and ROI.

We believe in nurturing the growth and well-being of our employees, recognizing that health and happiness are crucial to the prosperity of our company.

Get ready to enjoy employee stock option plan (ESOP), owning a piece of the solar energy revolution.

Enjoy unlimited remote work flexibility or join the vibrant offices in Kaunas, Vilnius, and Barcelona.

Flexible working hours, harmonizing your personal and professional life.

Full training and onboarding program for a seamless start.

Exclusive work with international markets.

Considerable and steadily increasing salary, recognizing and rewarding your dedication.

Frequent in-office and after-hours activities with team members.

Participation in international training programs.

Internal transparency with company results and salary system, promoting a culture of trust and collaboration.

Additional paid vacation days, including birthdays, volunteering, and other occasions.

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