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Vice President of Product Marketing

hace 2 meses

Madrid, Madrid, España Gelato A tiempo completo

About Gelato

Gelato is a leading provider of on-demand production solutions for customized items. Our platform connects a global network of production facilities, enabling e-commerce entrepreneurs to sell their products worldwide with a more local and sustainable approach.

Our Mission

We aim to change the way customized products are produced on-demand, empowering entrepreneurs to grow and scale their businesses while reducing waste and carbon emissions.

The Position

The Vice President of Product Marketing will be responsible for developing and executing the overall product marketing strategy to align with the company's business goals and market opportunities. This role involves creating and managing comprehensive go-to-market plans for new product launches, defining product positioning and messaging, and conducting market and competitive analysis to inform strategic decisions.

Key Responsibilities

  • Develop and execute the overall product marketing strategy, aligning it with the company's business goals and market opportunities.
  • Lead the product marketing team, providing guidance, mentorship, and ensuring alignment with strategic objectives.
  • Create and manage comprehensive GTM plans for new product launches, ensuring cross-functional collaboration between product management, sales, and marketing.
  • Define product positioning, messaging, and value propositions to differentiate the company's products in the market.
  • Conduct thorough market research and competitive analysis to understand market trends, customer needs, and the competitive landscape.
  • Collaborate with the sales team to develop and deliver training, tools, and collateral that enhance their ability to sell the product effectively.
  • Create case studies, product demos, presentations, and other sales materials to support the sales process.
  • Drive customer engagement initiatives, including customer advisory boards, user groups, and customer feedback programs.
  • Develop and manage customer advocacy programs to generate testimonials, case studies, and referrals.
  • Establish KPIs and metrics to measure the effectiveness of product marketing initiatives.
  • Analyze performance data and provide regular reports to the executive team, making data-driven recommendations for improvement.

Requirements

  • 10+ years of product marketing experience, including 5+ within the B2B SaaS industry.
  • Experience as a VP, Director or leading the Product Marketing driving strategy and execution.
  • Proven ability to analyze markets and help drive our go-to-market direction.
  • Data driven in your approach to help make informed decisions.
  • Ability to move at a fast pace and comfortable in an iterative environment.
  • Experience building messaging and content for all go-to-market functions inclusive of demand generation and sales.
  • Experience building and leading high performance teams, developing and operationalizing brand marketing organizations.
  • Proven ability to help drive team enablement of GTM strategy and content to support.
  • Comfortable working with stakeholders across c-suite, marketing, sales, customer success.
  • Excellent project management and time management skills.
  • Proven ability to work with products to help narrate roadmap and message the value proposition of release cycles to our customers, partners, and prospects.

What it's like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit.

Our Culture

We pride ourselves on our global presence with 14 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our inspiring office spaces at least three days a week, allowing for meaningful connections and collective growth.