Marketing Automation Specialist

hace 1 día

Madrid, Madrid, España Institut Straumann Ag A tiempo completo
About Straumann

Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. We have a tradition of doing more to advance dental regeneration, restoration, and replacement, as well as patient care.

Job Purpose

The Marketing Automation Specialist works with our company-wide marketing automation solution to ensure excellence of the email marketing campaign architecture, creation, set-up, execution, and monitoring.

Main Responsibilities
  • Manage and drive all aspects of Marketing Automation and directly support the Head of Marketing Operations Studio in Madrid.
  • Develop and execute email marketing campaigns (including promotional campaigns), newsletters, drip campaigns, and automated email campaigns to support various marketing initiatives.
  • Create and manage email marketing templates, workflows, and triggers to automate email campaigns and lead nurturing programs.
  • Support the management, development, and maintenance of the marketing automation platform, ensuring that it is fully integrated with other marketing tools and systems and stays up to speed.
  • Conduct A/B testing and optimization of email campaigns to improve open rates, click-through rates, and conversion rates with a hands-on growth hacking mentality.
  • Support the development and maintenance of a lead scoring model and lead qualification process to improve lead quality and conversion rates.
  • Monitor and analyze campaign performance metrics based on data-driven insights, including engagement rates, conversion rates, and ROI to optimize our marketing campaigns.
  • Database management with segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.
  • Be an expert throughout the entire customer data value chain from data capture, storage, processing, segmentation, activation, and visualization taking the various customer data sources into consideration (CRM, ERP, Identity & Access Management, Social Media, etc.).
  • Support the SAP Marketing Cloud platform development based on Agile/Scrum methodology.
  • Identify performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and deliver quantifiable improvements.
  • Collaborate with internal teams to develop effective email content, messaging, and landing pages to improve campaign performance.
  • Stay up-to-date with email marketing trends and best practices to improve the overall effectiveness of email marketing campaigns.
  • Effectively communicate by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
  • Identify and evaluate new opportunities and emerging trends to stay ahead of the competition.
  • Act as a consultant to internal customers by developing and sustaining solid relationships with internal stakeholders.
  • Implement Straumann Group's digital strategy with our businesses and adjust plans accordingly by conveying a consistent brand image.
  • Continuously assess and improve processes along the customer journey and procedures for the entire customer experience.
  • Support management to manage respective cost budgets, conduct proper resource planning within a project or work package.
  • Support management of vendor and agency relationships where required.

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