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Digital Marketing Automation Specialist
hace 2 meses
Job Opportunity
About the Role
We are seeking a highly skilled Digital Marketing Automation Specialist to join our team at Publicis Groupe. As a key member of our marketing team, you will be responsible for creating, executing, and optimizing multichannel campaigns using Adobe Campaign Classic and Salesforce.
Key Responsibilities
- Design and implement customer journeys and marketing automation strategies to drive business growth.
- Develop and execute email marketing/SMS campaigns for various channels, conversion funnels, and A/B testing.
- Define and manage workflows and audience segmentation to ensure targeted marketing efforts.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- At least 2 years of experience in executing marketing automation campaigns in Adobe Campaign Classic.
- High level of English proficiency - C1 (spoken and written).
- Advanced knowledge of Excel and digital marketing tools.
- Excellent organizational skills and attention to detail.
- Digital profile, proactive, and highly detail-oriented.
We Value
- Certification in Adobe Campaign Classic.
- Additional training in digital marketing.
- Basic knowledge of HTML & CSS.
- Experience in B2B marketing.
