Trade Marketing Manager

hace 4 semanas

Barcelona, Barcelona, España Sharkninja A tiempo completo

Trade Marketing Manager Role

At SharkNinja, we're looking for a skilled Trade Marketing Manager to join our EMEA distribution team in Spain. As a key member of our team, you'll be responsible for developing and implementing a channel-specific Trade Marketing strategy aligned with our overall business objectives.

Key Responsibilities:
• Own and deliver the implementation of a channel-specific Trade Marketing strategy aligned with the overall business objectives.
• Develop Joint Business Plans with distributors and where appropriate retailers in close collaboration with Sales.
• Build and maintain excellent relationships with key retail partners, ensuring regular meeting and communication cadence in order to secure best opportunities in-store and online.
• Ensure execution of GTM, product and communication plan in store and online in line with our brand positioning.
• Develop creative ideas to drive awareness, engagement, and conversion of consumers with our products in store (both off- and online).
• Develop and execute promotional campaigns, including seasonal promotions, proposition, and co-marketing initiatives.
• Manage the budget in close collaboration with Sales, ensuring the appropriate allocation of resources.
• Monitor and analyze the performance of promotions, providing insights and recommendations for improvement to key stakeholders.
• Plan and execute Trade Shows, retailer events and instore branded space, working with regional hub and relevant agencies to deliver best-in-class execution.
• Understand performance of existing POS activations and drive changes where needed.
• Develop and maintain Brand Shops on retailers' websites in accordance with NPD launches.
• Ensure all data, assets and product information is provided to retailers for product listing in time and in line with launch dates.
• Drive country marketing initiatives to deliver and own the sales out number.
• Manage and coordinate marketing co-op budgets, aligning closely with Account Manager to optimize spend.

Requirements:
• Bachelor's degree in marketing, business, communications, or a related field.
• Fluent English and Spanish.
• 5 years + of working experience in a related field with in-depth understanding of the distribution and retail landscape in Spain.
• Team player personality.
• Flexibility and ability to win in a fast-paced environment – we learn every day and therefore things are changing fast at SharkNinja.
• Ability to work in a global environment and understand structures and roles & responsibilities.
• Good level of presentation, written and verbal communication skills.
• High level of ownership and entrepreneurial spirit.
• Ability to think creatively and develop innovative solutions.

About SharkNinja:
We're a global company with over 2,500 unique personalities working together to challenge each other, achieve growth, and create products that wow our customers. We value diversity, equity, and inclusion, and we're committed to creating a workplace where everyone can bring their authentic selves and have the opportunity for career acceleration.

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