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Trade Marketing Manager Analytics Specialist
hace 1 mes
Job Description: Trade Marketing Manager Analytics - Barcelona
As a Trade Marketing Manager Analytics with Reckitt, you will have the opportunity to own the strategy and see the results in stores around the world. The role will play a key role within the Sales team, focusing on three pillars:
Tracking: Taking ownership of KPI tracking, challenging the status quo, and bringing learning to the company to transform opportunities into actions.
Analytics: Co-leading shopper analytics, category management, and efficiency projects to build expert knowledge in key categories and share it with the Trade Team/Top Customers to enhance long-term partnerships and increase profit and sales.
Revenue Management: The role will also step up revenue management expertise, including promo, pricing, and mix analysis to increase revenue and optimize ROI (displays and promopacks), combining finance expertise with business needs.
Main Responsibilities:
Tracking: Owner of Tracking & Action Plan meeting, providing a clear diagnosis on where the opportunities are for the Sales Team; Challenge and propose corrective actions on Trade Marketing KPIs.
Analytics: Co-leading shopper insights analysis to leverage category/channel understanding to support strategy definition; Support on the design, development, and execution of Catman projects in selected Customers.
Revenue: Leading promotion strategy analysis to increase revenue and optimize ROI (displays and promopacks), combining finance expertise with business needs.
Others: Part of team engagement ensuring Company's Purpose and values and Country's vision is real; Leverage the Company's culture by becoming a role model.
KPIs: Growth of net revenue and management of gross margin by customer. Effectively managing and driving Reckitt Benckiser's presence in highly competitive categories. Competing in an increasingly competitive environment to achieve a leading position (category champion) in Reckitt Benckiser's key categories. Translating brand marketing actions into winning customer marketing actions.
You'll love it because......you'll get to make an impact like never before. You'll be responsible for your own projects - we can't wait to listen to your ideas. The products you help us get out there will make people's lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.
Additional Requirements:
Professional Skills and Competencies: Educated to minimum bachelor's degree level ideally in a business-related subject – from a recognized University. The business language in RB is English; therefore, fluency in this language is essential. Fluency in other languages is advantageous.
Benefits & Equal Opportunities: Ticket Restaurant Reckitt Products Christmas box Health Insurance Studies fellowship At Reckitt, we recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.
All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.