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Senior Marketing Manager
hace 2 meses
We are seeking an experienced Senior Marketing Manager to drive marketing programs and commercial execution for the Southern Cluster Europe region. This role will be responsible for establishing and leading regional strategy, ensuring country alignment, and analyzing business performance to recommend enhancements or corrective actions.
Key Responsibilities- Act as primary Southern cluster contact point for marketing Europe
- Establish and lead regional strategy and business focus areas
- Own launch execution readiness, effectiveness, and compliance
- Analyze cluster and country business performance and recommend enhancements or corrective actions
- Lead cluster-wide activities and lift/shift positive successes across markets to drive profitable revenue growth
- Articulate cluster needs, Voice of Customer (internal/external), and market intelligence to GBU and/or to relevant regional/country stakeholders
- Liaise effectively with Kidney EMEA team and countries and across multiple functions
- Provide data and insight, make recommendations for on-market product introductions and effectiveness to optimize the portfolio in-country growth and profitability
- Supports quality growth of key revenue generators in WEU region with specific focus on remote selling and driving product penetration
- Extensive Marketing/Commercial experience in the Medical Device/Pharma industry required
- Familiarity with Surgery and/or Operating Theatre environment
- Nephrology is a clear advantage
- University degree: Master's/ PhD degree, MBA is a plus
- Demonstrated record of success in driving new product sales
- Background in strategic planning and business development helpful
- Preferably training and experience in Digital Marketing with performance history
- Strong analytical skills with business acumen
- Top communicator, influencing, negotiation, and collaboration skills as well as critical thinking & project management skills cross-culturally
- Proven track record of operating successfully in a matrix, cross-functionally and in geographically disperse team environment
- Ability to embrace and adapt to change, to manage and succeed in ambiguity
- Knowledge in various of the following disciplines: Market Research, Segmentation, Targeting and Messaging, Digital & Interactive Marketing, Brand Management, Pricing and Value Messaging, Decision Analytics, Executing Strategic Plans
Mygwork is an inclusive employer and a member of the LGBTQ+ business community. We are committed to making employment opportunities available to all qualified applicants without regard to gender, race, age, disability, colour, nationality, ethnic or national origin, marital status, sexual orientation, responsibility for dependents, religion, or trade union membership.
