Marketing Automation Expert
hace 1 día
We're offering a competitive salary of $150,000 per year, plus benefits, stock options, and the chance to work with a talented team of professionals. As an Email Marketing Lead at Make, you'll have the opportunity to drive business growth and make a real impact on our customers' lives.
About the RoleThe ideal candidate will have 5+ years of experience in email marketing, with a strong understanding of email best practices and a proven track record of delivering successful email campaigns. They will also have excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
Your Responsibilities- Manage our overall portfolio of email activity, partnering with teams across Make to ensure its maximum effectiveness in responding to user needs and driving business results
- Develop, implement and manage processes to ensure the timely delivery of impactful communications and campaigns to Make customers
- Act as subject matter expert and owner for our tooling, advocating for and implementing technology solutions that are appropriate to our scale and ambitions
- Partner with teams across Make to source and share data that drives the effectiveness of our customer acquisition and retention activities
- Manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to every recipient
- Ensure appropriate reporting is available for email, while guiding the business on how best to evaluate performance
- Use data to identify and drive opportunities for improvement in customer communication and engagement
- Develop email best practices and enable internal stakeholders to follow them
- Provide training and support to team members on email system usage and best practices
- Ensure email practices comply with internal policies and data protection regulations
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