Analytics Solution Architect | Incubeta Digital Marketing Expert

hace 1 semana

Madrid, Madrid, España Incubeta A tiempo completo
About Incubeta

Incubeta is a leading digital marketing consultancy that combines technology, data, and human creativity to deliver innovative solutions for advertisers, agencies, and publishers. As Google's most experienced EMEA Sales Partner, we have a proven track record of successful deployments across the Google Marketing Platform.

Role Overview

We're seeking a skilled Analytics Solution Architect to join our analytics team and support our clients by providing technical expertise and solutions. The ideal candidate will have a strong background in analytics and a passion for delivering high-quality solutions.

Responsibilities
  • Develop and implement analytics features, including web analytics platforms, app analytics, and tag management solutions.
  • Define and implement tracking solutions across analytics and marketing platforms to ensure cohesive user journey tracking.
  • Troubleshoot analytics implementations using tools such as Chrome Tools, Charles, and Google Tag Manager for debugging.
  • Conduct QA processes to ensure accurate data capture and reporting, using debugging techniques and tools.
  • Develop tracking plans, define KPIs, and ensure proper analytics tool implementation across websites and apps.
  • Mentor team members in setting up and utilising analytics tools, including custom events, funnels, and conversion tracking.
Requirements

The ideal candidate will have a strong background in analytics, a passion for delivering high-quality solutions, and excellent communication skills. Experience with Google Analytics, Adobe Analytics, and tag management solutions is highly desirable.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you're a motivated and talented individual who is passionate about analytics, we encourage you to apply for this exciting opportunity.

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