Analytics Solution Architect
hace 4 semanas
About IncubetaIncubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business.
We address ad tech infrastructure, data management, integration, and media management and provide clients with relevant and up-to-date digital marketing services and consultancy.
Established in 2001, with 22 offices in 18 countries, we are part of the Incubeta group. A global partnership of leading digital technology, media, and creative specialists. Together, we are experts in end-to-end digital advertising services and media solutions.
Role Overview:
We're seeking a skilled Analytics Solution Architect to support our analytics team and clients by providing technical expertise and solutions.
Your responsibilities include ensuring efficient and accurate implementation of solutions, conducting quality assurance processes, and mentoring team members to enhance their technical proficiency.
Key Responsibilities:
- Develop and implement analytics features, including configuring and implementing web analytics platforms, app analytics, and tag management solutions.
- Utilise industry-standard best practices to implement first-party data solutions, such as Consent Mode, Enhanced Conversions, and Conversion APIs.
- Define and implement tracking solutions across analytics and marketing platforms to ensure cohesive user journey tracking.
- Troubleshoot analytics implementations using tools such as Chrome Tools, Charles, and Google Tag Manager for debugging.
- Conduct QA processes to ensure accurate data capture and reporting, using debugging techniques and tools.
- Educate clients on using analytics tools and interpreting reports in platforms like GA4 and Adobe Analytics.
- Mentor team members in setting up and utilising analytics tools, including custom events, funnels, and conversion tracking.
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