Analytics Solution Architect
hace 2 semanas
Incubeta is a digital marketing consultancy that leverages technology, data, and human creativity to drive business growth. Our team of specialists builds innovative solutions that empower advertisers, agencies, and publishers to maximize their digital potential. As Google's most experienced EMEA Sales Partner, we have successfully deployed hundreds of solutions across the Google Marketing Platform. Our expertise spans ad tech infrastructure, data management, integration, and media management, providing clients with cutting-edge digital marketing services and consultancy.
Role OverviewWe're seeking a skilled Analytics Solution Architect to join our analytics team and support our clients by providing technical expertise and solutions. The successful candidate will be responsible for ensuring efficient and accurate implementation of solutions, conducting quality assurance processes, and mentoring team members to enhance their technical proficiency.
Responsibilities- Develop and implement analytics features, including configuring and implementing web analytics platforms, app analytics, and tag management solutions.
- Define and implement tracking solutions across analytics and marketing platforms to ensure cohesive user journey tracking.
- Troubleshoot analytics implementations using tools such as Chrome Tools, Charles, and Google Tag Manager for debugging.
- Conduct QA processes to ensure accurate data capture and reporting, using debugging techniques and tools.
- Develop tracking plans, define KPIs, and ensure proper analytics tool implementation across websites and apps.
- Educate clients on using analytics tools and interpreting reports in platforms like GA4 and Adobe Analytics.
- Mentor team members in setting up and utilizing analytics tools, including custom events, funnels, and conversion tracking.
The ideal candidate will have a strong background in analytics and data science, with experience in implementing and troubleshooting analytics solutions. They will be proficient in using analytics tools and platforms, including Google Analytics, Adobe Analytics, and Google Tag Manager. Excellent communication and project management skills are also essential for this role.
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Analytics Solution Architect
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Madrid, Madrid, España Incubeta A tiempo completo{"h1": "Analytics Solution Architect at Incubeta", "p": "Incubeta is a digital marketing consultancy that combines technology, data, and human creativity to deliver innovative solutions for advertisers, agencies, and publishers. As a trusted Google EMEA Sales Partner, we have extensive experience in deploying solutions across the Google Marketing Platform....
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Analytics Solution Architect
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Madrid, Madrid, España Incubeta A tiempo completoAbout IncubetaIncubeta is a leading digital marketing consultancy that combines technology, data, and human creativity to deliver innovative solutions for advertisers, agencies, and publishers. As Google's most experienced EMEA Sales Partner, we have a proven track record of successful deployments across the Google Marketing Platform.Role OverviewWe're...
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