Data & Analytics Consultant
hace 1 semana
About Incubeta
Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that leverage the power of technology, the truth of data, and the creativity of our team. We help advertisers, agencies, and publishers get the most from digital for their business.
The Position
We are seeking an experienced Data & Analytics Consultant who will provide detailed solutions to achieve maximum conversion and increase turnover for our business. As part of our Data & Analytics team, you will actively participate in projects that cover a wide range of services, including data collection, data analysis, dashboarding, CRO, and Cloud 4 Marketing projects. You will also participate in the development of Data & Analytics offers. Reporting to the Consulting Manager, you will help prioritize web analytics requests, tasks, and deliverables according to business needs across different industries.
Role and Responsibilities
• Lead the promotion of Data / Analytics Marketing maturity framework to our clients
• Ensure the quality of deliverables sent to the client
• Follow a structured action plan punctuated by various milestones
• Ensure data quality & accuracy
• Oversee operational and technical implementation with junior profiles or data engineers / data scientists
• Address issues related to digital activity management using key performance indicators
• Guide clients in optimizing website conversion through analysis and optimization of online media purchasing
• Provide data analysis services for clients, focusing on industry-specific indicators in areas such as travel, telco, retail, financial services, etc., to ensure alignment with their business objectives
Your Character
• Business acumen
• Passion for technology and its impact on the online advertising industry & ecosystem
• Comfortable communicating internally and with our clients
• Analytical mindset, coupled with exceptional written and oral communication skills
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