Digital Analytics Solutions Consultant
hace 2 semanas
Incubeta is a leading digital marketing consultancy with expertise in technology, data, and human creativity. Our specialists craft innovative solutions that harness the power of technology, leverage data insights, and spark imagination. We empower advertisers, agencies, and publishers to unlock the full potential of digital for their business.
We are Google's most experienced EMEA Sales Partner, having overseen hundreds of successful deployments across the Google Marketing Platform. Our team addresses ad tech infrastructure, data management, integration, and media management, providing clients with tailored digital marketing services and consultancy.
Established in 2001, we have 22 offices in 18 countries, forming part of the Incubeta group - a global partnership of leading digital technology, media, and creative specialists. Together, we offer comprehensive end-to-end digital advertising services and media solutions.
Role OverviewWe are seeking an exceptional Digital Analytics Solutions Consultant to support our analytics team and clients by providing technical expertise and solutions. Your responsibilities will include ensuring efficient and accurate implementation of solutions, conducting quality assurance processes, and mentoring team members to enhance their technical proficiency.
Responsibilities- Develop and Implement Analytics Features:
- Configure and implement web analytics platforms (GA4, Adobe Analytics), app analytics (Firebase Analytics, Appsflyer)
- Utilize tag management solutions (Google Tag Manager, Tealium or similar) for analytics implementation, event tracking, debugging, and data layer integration
- Use industry-standard best practices to implement first-party data solutions such as Consent Mode, Enhanced Conversions, and Conversion APIs
- Comfortable consulting and implementing Server Side Google Tag Manager
- Solution Implementation:
- Define and implement tracking solutions across analytics and marketing platforms to ensure cohesive user journey tracking
- Technical Support and Issue Resolution:
- Troubleshoot analytics implementations using tools such as Chrome Tools, Charles, and Google Tag Manager for debugging
- Conduct QA processes to ensure accurate data capture and reporting, using debugging techniques and tools
- Proactive Project Engagement:
- Develop tracking plans, define KPIs, and ensure proper analytics tool implementation across websites and apps
- Project Management and Quality Assurance:
- Meet project timelines and conduct thorough QA checks for event tracking, data accuracy, and conversion pixels
- Client Support and Education:
- Educate clients on using analytics tools and interpreting reports in platforms like GA4 and Adobe Analytics
- Technical Mentorship:
- Mentor team members in setting up and utilizing analytics tools, including custom events, funnels, and conversion tracking
- Documentation and Design:
- Document analytics implementations, tracking strategies, event schemas, data layer specifications, and custom dimensions/metrics related to individual client projects and deliverables
- Development of Analytics Roadmaps:
- Create strategic analytics roadmaps, outlining implementation phases, measurement frameworks, and future enhancements
- Collaboration with Commercial Teams and Consultants:
- Work with commercial teams and consultants, providing technical expertise to integrate and optimize analytics solutions for clients
To succeed in this role, you will need:
- 4-7 years of analytics or technical solutions experience
- Analytics Tools and Platforms: Google Analytics, Adobe Analytics, SQL, Python, Tableau, and Power BI
- Cloud Platforms: Familiarity with AWS, Azure, or Google Cloud
We offer a highly competitive salary package, including:
Salary: £60,000 - £90,000 per annum, depending on experience
Benefits: A credit-based benefits package allowing you to choose from a range of benefits, including healthcare, additional pension, gym memberships, and more
Policies: Forward-thinking and industry-leading policies that contribute to our outstanding company culture
Learning and Development: An in-house team of learning specialists ensuring a smooth transition into your role and the wider business, with regular development reviews and opportunities for growth
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