Digital Analytics Solutions Consultant

hace 2 semanas


Madrid, Madrid, España Incubeta A tiempo completo
About Incubeta

Incubeta is a leading digital marketing consultancy with expertise in technology, data, and human creativity. Our specialists craft innovative solutions that harness the power of technology, leverage data insights, and spark imagination. We empower advertisers, agencies, and publishers to unlock the full potential of digital for their business.

We are Google's most experienced EMEA Sales Partner, having overseen hundreds of successful deployments across the Google Marketing Platform. Our team addresses ad tech infrastructure, data management, integration, and media management, providing clients with tailored digital marketing services and consultancy.

Established in 2001, we have 22 offices in 18 countries, forming part of the Incubeta group - a global partnership of leading digital technology, media, and creative specialists. Together, we offer comprehensive end-to-end digital advertising services and media solutions.

Role Overview

We are seeking an exceptional Digital Analytics Solutions Consultant to support our analytics team and clients by providing technical expertise and solutions. Your responsibilities will include ensuring efficient and accurate implementation of solutions, conducting quality assurance processes, and mentoring team members to enhance their technical proficiency.

Responsibilities
  • Develop and Implement Analytics Features:
    • Configure and implement web analytics platforms (GA4, Adobe Analytics), app analytics (Firebase Analytics, Appsflyer)
    • Utilize tag management solutions (Google Tag Manager, Tealium or similar) for analytics implementation, event tracking, debugging, and data layer integration
    • Use industry-standard best practices to implement first-party data solutions such as Consent Mode, Enhanced Conversions, and Conversion APIs
    • Comfortable consulting and implementing Server Side Google Tag Manager
  • Solution Implementation:
    • Define and implement tracking solutions across analytics and marketing platforms to ensure cohesive user journey tracking
  • Technical Support and Issue Resolution:
    • Troubleshoot analytics implementations using tools such as Chrome Tools, Charles, and Google Tag Manager for debugging
    • Conduct QA processes to ensure accurate data capture and reporting, using debugging techniques and tools
  • Proactive Project Engagement:
    • Develop tracking plans, define KPIs, and ensure proper analytics tool implementation across websites and apps
  • Project Management and Quality Assurance:
    • Meet project timelines and conduct thorough QA checks for event tracking, data accuracy, and conversion pixels
  • Client Support and Education:
    • Educate clients on using analytics tools and interpreting reports in platforms like GA4 and Adobe Analytics
  • Technical Mentorship:
    • Mentor team members in setting up and utilizing analytics tools, including custom events, funnels, and conversion tracking
  • Documentation and Design:
    • Document analytics implementations, tracking strategies, event schemas, data layer specifications, and custom dimensions/metrics related to individual client projects and deliverables
  • Development of Analytics Roadmaps:
    • Create strategic analytics roadmaps, outlining implementation phases, measurement frameworks, and future enhancements
  • Collaboration with Commercial Teams and Consultants:
    • Work with commercial teams and consultants, providing technical expertise to integrate and optimize analytics solutions for clients
Requirements

To succeed in this role, you will need:

  • 4-7 years of analytics or technical solutions experience
  • Analytics Tools and Platforms: Google Analytics, Adobe Analytics, SQL, Python, Tableau, and Power BI
  • Cloud Platforms: Familiarity with AWS, Azure, or Google Cloud
Our Package

We offer a highly competitive salary package, including:

Salary: £60,000 - £90,000 per annum, depending on experience

Benefits: A credit-based benefits package allowing you to choose from a range of benefits, including healthcare, additional pension, gym memberships, and more

Policies: Forward-thinking and industry-leading policies that contribute to our outstanding company culture

Learning and Development: An in-house team of learning specialists ensuring a smooth transition into your role and the wider business, with regular development reviews and opportunities for growth



  • Madrid, Madrid, España Incubeta Africa Jaco Lintvelt Incubeta Africa Incubeta International A tiempo completo

    About IncubetaIncubeta is a digital marketing consultancy specializing in technology, data, and people. Our experts build solutions that leverage technology, data, and human creativity. We assist advertisers, agencies, and publishers in maximizing digital return on investment for their businesses.The PositionWe are seeking an experienced Digital Analytics...


  • Madrid, Madrid, España Incubeta Africa Jaco Lintvelt Incubeta Africa Incubeta International A tiempo completo

    About IncubetaIncubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business.Role OverviewWe're seeking a skilled...


  • Madrid, Madrid, España Basf Digital Solutions A tiempo completo

    About UsBASF Digital Solutions is a global leader in digital innovation, driving business growth and efficiency through creativity and collaboration. Our team in Madrid is dedicated to developing cutting-edge digital solutions for BASF, leveraging the latest technologies to transform operations and logistics.What You Can ExpectYou will join an international...


  • Madrid, Madrid, España Mygwork A tiempo completo

    About the RoleThis position at ABB offers an exciting opportunity to contribute to the development of divisional strategies for delivering profitable and competitive products, solutions, and services aligned with the company's overall business strategy.As a Digital Solutions Consultant, you will drive the alignment of business models and go-to-market...


  • Madrid, Madrid, España Abb A tiempo completo

    About the RoleWe are seeking a highly skilled Digital Solutions Consultant to join our team at ABB. As a key member of our Sustainability Solutions group, you will play a crucial role in developing divisional strategies for the delivery of profitable and competitive products, solutions, and services in line with the company's overall business strategy.Your...


  • Madrid, Madrid, España Incubeta A tiempo completo

    About Incubeta Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that leverage the power of technology, the truth of data, and the creativity of our team. We help advertisers, agencies, and publishers get the most from digital for their business.The Position We are seeking an experienced...


  • Madrid, Madrid, España Basf Digital Solutions A tiempo completo

    About UsBASF Digital Hub Madrid is a leader in developing innovative digital solutions for the chemical industry. Our team believes in creativity, trial and error, and great people working together to drive business growth and efficiency. We offer a collaborative and innovative work environment where you can develop your skills and contribute to our global...


  • Madrid, Madrid, España BASF Digital Solutions S.L. A tiempo completo

    About UsBASF Digital Solutions S.L. is a leading digital transformation company, and we are on the hunt for talented individuals to join our team as Digital Transformation Consultants.Job SummaryWe are seeking an experienced Digital Transformation Consultant to join our team in Madrid. The successful candidate will be responsible for helping us drive digital...


  • Madrid, Madrid, España Basf Digital Solutions A tiempo completo

    **About Us**BASF Digital Hub Madrid is a leading innovator in digital solutions, developing cutting-edge technology to drive business growth and efficiency. Our team is passionate about creating customer-centric experiences and strengthening our position as a digital leader in the chemical industry.We believe that creativity, collaboration, and innovation...


  • Madrid, Madrid, España Toppan Digital Language A tiempo completo

    Company OverviewToppan Digital Language is a leading language solutions provider that enables global companies with high-risk, business-critical content to sell with confidence in any language. Our mission is to help companies navigate the complexities of localization and ensure successful communication across cultures.SalaryThe estimated salary for this...


  • Madrid, Madrid, España Arw Enterprise Computing Solutions A tiempo completo

    We are seeking a highly skilled Technical Solutions Consultant to join our team at Arrow Enterprise Computing Solutions.This is an exciting opportunity to work with a global provider of tax, compliance and trust solutions and services, offering businesses Cloud-based tools to manage complex tax obligations across various jurisdictions.As a Technical...


  • Madrid, Madrid, España Celonis A tiempo completo

    We're looking for a talented Data Analytics Consultant to join our team at Celonis, the global leader in Process Mining technology. As a key member of our delivery organization, you will play a crucial role in accelerating our customers' digital transformation and driving Celonis' international expansion.As a Data Analytics Consultant, you will work closely...

  • Digital Analytics Expert

    hace 2 semanas


    Madrid, Madrid, España Incubeta A tiempo completo

    About IncubetaIncubeta is a leading digital marketing consultancy that specializes in delivering innovative solutions through technology, data, and creativity. Our team of experts collaborates with advertisers, agencies, and publishers to unlock the full potential of digital marketing.Job OverviewWe are seeking a skilled Analytics Solution Architect to join...


  • Madrid, Madrid, España Siemens Mobility A tiempo completo

    Job OverviewSiemens Mobility is seeking a skilled Digital Solutions Consultant to join our team. This role will involve working with customers to understand their business goals and objectives, and providing technical expertise to support the implementation of our software solutions.About the RoleThe successful candidate will have experience working with...


  • Madrid, Madrid, España Management Solutions, S.L A tiempo completo

    Bienvenido a Management Solutions. Estamos buscando un Digital Transformation Consultant para unirse a nuestro equipo en Madrid. En este rol, serás responsable de trabajar en proyectos clave para organizaciones líderes en la estrategia y gobernanza de la tecnología.Algunos de tus responsabilidades incluirán:Definir la arquitectura de las soluciones de...


  • Madrid, Madrid, España Trakken Gmbh A tiempo completo

    Company OverviewTRKKN is a pioneering consultancy for the Google Marketing Platform and Google Cloud, delivering cutting-edge digital marketing solutions to businesses worldwide. With an interdisciplinary team of experts in digital analytics, conversion optimization, ad tech, advanced analytics & AI, cloud engineering, and tech & data strategy, we drive...


  • Madrid, Madrid, España Trakken GmbH A tiempo completo

    At Trakken GmbH, we're seeking a talented Digital Analytics Director to join our team and drive business growth through data-driven insights. With a strong background in digital analytics, you'll be responsible for implementing and managing analytics tools, leading marketing analytics projects, and collaborating with specialists to deliver value to our...


  • Madrid, Madrid, España Basf Digital Solutions S.L. A tiempo completo

    About UsBASF Digital Hub Madrid is a hub for innovation, where we develop cutting-edge digital solutions to drive business growth and efficiency. We believe in the power of creativity, collaboration, and diversity.Job OverviewWe are seeking a highly skilled Digital Solutions Architect to join our team. As a key member of our global digital services team, you...


  • Madrid, Madrid, España SAP A tiempo completo

    Job Title: Digital Technical ConsultantJob Summary: We are seeking a highly skilled Digital Technical Consultant to join our team. As a Digital Technical Consultant, you will be responsible for providing technical expertise and support to our customers.Key Responsibilities:Provide technical support and guidance to customers on SAP Basis and related...


  • Madrid, Madrid, España Basf Digital Solutions S.L. A tiempo completo

    About UsBASF Digital Hub Madrid is a leading digital solutions provider for BASF, creating innovative solutions for customer experiences and business growth. We believe in the power of creativity, collaboration, and continuous learning. Our team is dedicated to driving digital transformation and strengthening BASF's position as a digital leader in the...