Growth Marketing Manager
hace 2 semanas
DQE Software is a software publisher that specializes in data quality solutions, aiming to ensure the reliability of customer data for companies worldwide.
Our flagship product, DQE One, enables real-time customer data cleansing, deduplication, and optimization. Innovation is at the heart of our DNA, reflected in projects such as an eco-calculator and AI integration into our solution.
Our expertise benefits various professions, including CRM teams, customer relationship managers, data managers, digital managers, and IT systems managers, enhancing efficiency across sectors like luxury, retail, banking, insurance, energy, industry, leisure, tourism, and more.
We have been self-financed since inception, ensuring a stable and innovation-friendly work environment. At DQE Software, we believe each team member contributes directly to our success and growth.
If you aspire to a human-sized environment promoting growth and learning, we may be the right fit for you.
Your MissionAs Growth Marketing Manager for International Expansion at DQE Software, you will lead the overall strategy for lead acquisition, focusing on driving growth both in France and internationally. Your mission is to generate high-quality leads for our sales teams, Business Development Representatives (BDRs), and reseller partners.
Your daily tasks will include:
- Lead Acquisition Strategy: Develop and execute a multi-channel lead generation strategy (SEO, SEA, paid ads, etc.) aimed at driving international growth.
- Ad Campaign Management: Manage and optimize advertising campaigns on platforms like LinkedIn, Google, with a focus on monitoring KPIs and maximizing ROI.
- Marketplace Engagement: Ensure visibility and promotion of DQE Software across key marketplaces, including Salesforce AppExchange, G2, Azure, AWS, Google Cloud, and Alibaba Cloud.
- Collaboration with Sales and Alliances Teams: Work closely with sales alliances teams and BDRs to align lead generation efforts with revenue goals and provide insights on lead quality and volume.
- Channel Co-Marketing: Coordinate lead generation initiatives with reseller partners and support them in qualifying leads and developing their sales pipelines.
- Strategic Partnerships: Coordinate lead generation initiatives with ISV partners through campaigns, webinars, and events.
- Analytics Reporting: Track, analyze, and report on campaign and channel performance, continuously identifying areas for improvement and extracting key insights to adjust strategies.
- Managing External Service Providers.
- Depending on your interests and experience, a managerial role may be considered.
Tools used: Office Suite, Maze, Google Analytics, Trello, Notion, Teams, One Drive, Figma
Your Profile- Proven experience (5+ years) in lead acquisition, growth marketing, or digital marketing, ideally in SaaS or B2B environments.
- Expertise in managing and optimizing campaigns on LinkedIn, Google, and other digital advertising platforms.
- Familiarity with cloud marketplaces and platforms like Salesforce AppExchange, G2, Azure, AWS, Google Cloud, Alibaba Cloud.
- Strong analytical skills with proven experience in using performance tracking tools (Google Analytics, Salesforce, etc.).
- Ability to work autonomously and manage multiple projects in a fast-paced, evolving environment.
- Excellent communication skills, with the ability to collaborate effectively with internal teams and external partners.
Last but not least, you are proficient in English and French to effectively communicate with colleagues, stakeholders, and partners in both languages.
What We Offer- A structured and effective onboarding path.
- An HR policy promoting continuous training.
- 100% covered health insurance.
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