China Performance Marketing Manager

hace 1 semana


Madrid, Madrid, España Vipas AB A tiempo completo

We are Vipas AB, the leading HR technology company in unbiased talent evaluation.

With over 15 years of experience analyzing the job market, we have developed a SaaS platform integrated with Artificial Intelligence to identify top talent for each company.

Our goal is to close hiring times in record time, delivering optimal results without bias.

We are looking for a China Performance Marketing Manager who will be responsible for managing our marketing campaigns on Baidu Ads, RED Ads, WeChat Ads, Douyin Ads to drive paid user acquisition in China by leveraging the platforms' capabilities.

Location: Remote in China

About the Role
  • Develop and execute a paid user acquisition strategy across digital marketing channels.
  • Optimize leads quality and conversion funnels through targeted marketing campaigns.
  • Identify and prioritize growth opportunities across digital marketing channels.
  • Collaborate with stakeholders across product development, partnership, sales, and operations.
  • Drive growth marketing experiments and initiatives to validate and scale effective strategies.
  • Analyze and interpret growth marketing metrics to identify trends, patterns, and areas for improvement.
Requirements
  • 4+ years of experience in developing and executing Digital Marketing campaigns on Baidu Ads, RED Ads, WeChat Ads, Douyin Ads.
  • Excellent communication and writing skills.
  • Strong analytical and problem-solving skills.
  • Strong working knowledge of advertising platforms in China.

The estimated salary for this role is $120,000 per year. This figure is based on industry standards and the required skills and qualifications. As a remote worker, you will have the flexibility to work from anywhere in China while still being part of a collaborative team.



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