Marketing Planning and Performance Manager

hace 3 días


Madrid, Madrid, España Lego A tiempo completo

Drive Marketing Effectiveness

The Associate Marketing Planning and Performance Manager will oversee local planning processes, manage budgets, and lead the audience insights strategy to drive marketing effectiveness.

Key Responsibilities

  • Oversee France-Iberia marketing planning in collaboration with the Marketing team, managing budgets, addressing discrepancies, and ensuring a streamlined planning process.
  • Manage the planning system (called MRM), supervise month-end and year-end closing processes, and ensure compliance with Global and Western Europe data requirements.
  • Lead marketing performance management for France-Iberia through After-Action Review coordination.
  • Serve as the Business Unit lead for audience insights and research, monitoring market trends and directing ad-hoc research initiatives.
  • Analyze data, derive actionable insights, and clearly present key findings from internal monitoring tools.
  • Coordinate customer preview events.
  • Lead marketing team meetings to foster collaboration among the team.

Requirements

  • Several years of experience in an FMCG company with demonstrated expertise in marketing planning, budget oversight, and developing insights-driven narratives.
  • Strong communication skills, with the ability to effectively manage stakeholders without direct authority.
  • Focused and adaptable, capable of balancing multiple priorities simultaneously.
  • Identify areas for improvement and proactively propose actions to enhance and strengthen processes.
  • Attention to detail, with excellent analytical and synthesis abilities.
  • Proficient in MS Office, including PowerPoint and advanced Excel.
  • Tech-savvy, with experience applying consumer and shopper research, confident using reporting tools, and a dedicated approach to learning.

Language Requirements

Proficiency in English is essential (minimum C1 level), as well as proficiency in either Spanish (if based in Madrid) or French (if based in Paris).



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