Digital Marketing Strategist for Global Learning Platforms
hace 1 día
Estimated salary: £55,000 - £65,000 per annum
About The Global Circle Club LtdWe are a leading provider of online learning solutions, empowering educators to improve the world.
Job DescriptionAs a Digital Marketing Strategist for Global Learning Platforms, you will play a critical role in shaping our storytelling strategy and creating engaging content that resonates with our audience. Your responsibilities will include collaborating with cross-functional teams to develop content that aligns with our brand messaging, defining clear content goals, and managing a seamless content pipeline.
You will be responsible for writing, editing, and producing high-quality content such as blogs, eBooks, whitepapers, videos, podcasts, and social media posts. Additionally, you will measure content performance using metrics like MQLs, SQLs, conversion rates, and ROI to continuously optimise our strategy.
The ideal candidate will have 5+ years of experience in content creation and content marketing in a B2B environment, with a strong understanding of SEO principles and proficiency in using analytics tools. They will also possess exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and levels.
If you thrive in a diverse, global environment and build strong relationships with stakeholders, we encourage you to apply. Familiarity with Moodle and the e-learning market is a plus.
Required Skills and Qualifications- 5+ years of experience in content creation and content marketing in a B2B environment
- Ability to align content strategy with broader marketing and business objectives
- Proficiency in understanding the target audience through research, personas, and feedback
- Strong writing and editing skills; ability to create compelling and grammatically correct content
- Understanding of SEO principles to ensure content ranks well in search engines
- Proficiency in using analytics tools (e.g., Google Analytics, SEMRush) to assess content performance
- Basic knowledge of design principles and software for content layout and visual enhancement
- Proven track record of creating innovative and unique content that engages target audiences
We offer a globally diverse team with over 260 team members in more than 25 countries around the world. You will have the opportunity to work on a global scale, see the tangible results of your work, and enjoy a flexible working environment.
Please note that this is a remote job opportunity, and we welcome applicants from Spain and the UK.
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