Senior Lifecycle Marketing Lead

hace 4 días

Barcelona, Barcelona, España Rover A tiempo completo

About the Role:

Rover is seeking a Senior Lifecycle Marketing Lead to create the Pet Sitter Comms strategy of how we need to message Pet Sitters across each lifecycle stage (Acquisition, Engagement, Retention), while supporting our Pet Sitter engagement goals for our Core and New Business Lines.

Responsibilities:

  • Be the Lifecycle Strategy lead for our Pet Sitter audience, prioritizing the right projects and GTM campaigns.
  • Create and optimize Pet Sitter Lifecycle Journey campaigns.
  • Create and optimize the right Pet Sitter Communication GTM strategy.
  • Be the expert on the Sitter audience and proactively work with analytics, operations, and consumer research on information and data points.
  • Make recommendations to product, marketing and operations on the best way we need to think about the Pet Sitter customer experience.
  • Create annual learning agendas and experiments.
  • Autonomously prioritize projects based on business impact and contribute to annual planning cycles.
  • Monitor lifecycle channel reporting and provide updates on campaign performance.
  • Create business briefs where needed on implementation of new lifecycle strategy needs and work with appropriate stakeholders to get project implemented.
  • Create customer journey maps and work with the UX team on ways we should be thinking about cohesive Pet Sitter experiences.
  • Be the liaison of Marketing product GTM plans with product and marketing stakeholders.
  • Work with Lifecycle Operations and Programming to ensure all Pet Sitter related campaigns go out on time.
  • Keep up to date on the industry with new features, technology and AI.
  • Create and manage OKRs each quarter.

Requirements:

  • 10+ years of Lifecycle and/or CRM experience with a concentration in strategy.
  • Experience in creating strategic roadmaps that engage and convert audiences.
  • Track record of implementing successful acquisition and engagement plans that have helped increase business goals.
  • Experience using a large ESP (Iterable preferred).
  • Customer focused and ability to create customer journey maps.
  • Ability to organize and prioritize concurrent projects, find innovative ways to resolve problems, and move projects forward.
  • Strategic competence and partnership skills are a must.
  • Experience defining, tracking, and analyzing marketing campaigns.
  • Effective communication skills across the organization.
  • Excellent at building and maintaining strong relationships.
  • Strong attention to detail.
  • Self-starter that thrives in a fast-paced environment.
  • Keeping up to date on current lifecycle marketing trends and standard processes.
  • College degree or equivalent experience.

Benefits of Working at Rover:

  • Competitive compensation.
  • Permanent contract.
  • Pension Plan.
  • Meal tickets through Cobee.
  • Generous PTO Allowance.
  • Private health insurance.
  • Discounted Gym Membership.
  • Bring your dog to work (and unlimited puppy time).
  • Monetary help for adopting a dog plus yearly credit to use on our platform.
  • Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time.
  • Grab snacks, fresh fruit, in our kitchen to keep yourself going.
  • Regular team activities, including happy hours, game nights, and more.

About Rover:

Rover is an equal-opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We're driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential.

We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.

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