Senior Lifecycle Marketing Lead

hace 6 días

Barcelona, Barcelona, España Rover A tiempo completo
About the Role:

We're seeking a Senior Lifecycle Marketing Lead to join our team at Rover. As a key member of our Lifecycle Marketing team, you'll be responsible for creating and executing strategic plans to engage and retain our pet sitters and dog walkers. Your expertise will help us connect pet parents with trusted pet care professionals, making it easier for everyone to experience the love of a pet.

Key Responsibilities:
  • Develop and implement lifecycle marketing strategies to enhance the customer experience for our pet sitters and dog walkers.
  • Collaborate with cross-functional teams to define project scope and plans, and guide teams to deliver quality and on-time results.
  • Manage and coach a small team of direct reports to achieve business goals.
  • Stay up-to-date on industry trends and best practices in lifecycle marketing.

Requirements:
  • 10+ years of experience in lifecycle and/or CRM marketing, with a focus on strategy.
  • Proven track record of implementing successful acquisition and engagement plans that drive business growth.
  • Experience using large ESPs, such as Iterable.
  • Strong customer focus and ability to create customer journey maps.
  • Excellent communication and partnership skills.

What We Offer:
  • Competitive compensation and benefits package.
  • Opportunity to work with a talented team of professionals.
  • Flexible work hours and remote work options.
  • Professional development opportunities.

About Rover:

Rover is a leading pet care platform that connects pet parents with trusted pet sitters and dog walkers. We're committed to making it easier for everyone to experience the love of a pet, while providing a safe and welcoming community for our users.


We're an equal-opportunity employer and welcome applications from diverse candidates. If you're passionate about marketing and customer experience, we'd love to hear from you

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