Senior Lifecycle Marketing Lead

hace 1 mes

Barcelona, Barcelona, España Rover A tiempo completo
About the Role

Rover is seeking a Senior Lifecycle Marketing Lead to join our team in Barcelona. As a key member of our Lifecycle Marketing team, you will be responsible for developing and executing strategic plans to enhance the customer experience for pet sitters across our platform.

Responsibilities
  • Develop and implement lifecycle marketing strategies to engage and retain pet sitters
  • Create and optimize customer journey campaigns to improve pet sitter experience
  • Work closely with analytics, operations, and consumer research teams to inform marketing decisions
  • Collaborate with product and marketing stakeholders to ensure seamless execution of marketing plans
  • Monitor and analyze campaign performance to inform future marketing strategies
Requirements
  • 10+ years of experience in lifecycle marketing or CRM with a focus on strategy
  • Proven track record of implementing successful acquisition and engagement plans
  • Experience using large ESPs, such as Iterable
  • Customer-focused with ability to create customer journey maps
  • Strong attention to detail and ability to prioritize concurrent projects
What We Offer
  • Competitive compensation and benefits package
  • Opportunity to work with a dynamic and innovative team
  • Flexible work hours and remote work options
  • Professional development opportunities

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