Senior Lifecycle Marketing Lead
hace 6 días
We're seeking a Senior Lifecycle Lead to drive the Pet Sitter Comms strategy, enhancing the customer messaging experience across email, mobile, and web. This role will work closely with the Lifecycle Marketing strategy team & stakeholders to define project scope and plans, and guide teams to deliver quality and on time through effective communications, risk management, and day-to-day oversight of projects.
Key Responsibilities:
Develop and optimize Pet Sitter Lifecycle Journey campaigns.
Create and optimize the right Pet Sitter Communication GTM strategy.
Be the expert on the Sitter audience and proactively work with analytics, operations, and consumer research on information and data points.
What You'll Need:
Strong understanding of customer journey and lifecycle marketing strategies.
Excellent communication and project management skills.
Ability to work closely with cross-functional teams and stakeholders.
About Rover:
Rover is a fast-growing company that empowers pet sitters and dog walkers to run their own pet care businesses. We're committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees. This is a Hybrid role in our Barcelona office 1 day per week.
Why Join Us:
We're a highly productive global team consisting of customer journey advocates, lifecycle strategists, and lifecycle operational programmers. Our primary objective is to connect pet parents with pet sitters and dog walkers. Beyond that, we develop strategic customer-centric go-to-market plans to engage and retain our pet parents and sitters. We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love.
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