Senior Lifecycle Marketing Lead

hace 7 días

Barcelona, Barcelona, España Rover A tiempo completo
About Rover

Rover is a leading pet care platform that connects dog and cat parents with trusted pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe.

Job Overview

We are seeking a Senior Lifecycle Marketing Lead to create and execute a comprehensive marketing strategy for our pet sitter audience. This role will be responsible for developing and implementing campaigns that drive engagement, retention, and revenue growth for our pet sitter community.

Key Responsibilities
  • Develop and execute a lifecycle marketing strategy for our pet sitter audience, including acquisition, engagement, and retention campaigns.
  • Create and optimize email, mobile, and web campaigns to enhance the customer messaging experience.
  • Work closely with the Lifecycle Marketing strategy team and stakeholders to define project scope and plans, and guide teams to deliver quality and on-time results.
  • Manage and coach a small team of direct reports to ensure successful campaign execution and team performance.
  • Monitor and analyze campaign performance, providing insights and recommendations to improve future campaigns.
  • Stay up-to-date on industry trends and best practices in lifecycle marketing, and apply this knowledge to drive innovation and improvement in our marketing efforts.
Requirements
  • 10+ years of experience in lifecycle and/or CRM marketing, with a focus on strategy and campaign execution.
  • Proven track record of developing and executing successful acquisition and engagement plans that drive business growth.
  • Experience using large ESPs, such as Iterable.
  • Strong understanding of customer journey mapping and customer experience design.
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
  • Self-starter with a strong ability to prioritize tasks, manage multiple projects, and meet deadlines.
Benefits
  • Competitive compensation and benefits package.
  • Opportunity to work with a talented and passionate team of marketers and pet lovers.
  • Flexible work hours and remote work options.
  • Access to ongoing training and development opportunities.
  • Discounted gym membership and other perks.

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