Global CRM Director of Sales Effectiveness

hace 6 días

Barcelona, Barcelona, España Galderma A tiempo completo

About the Role

We are seeking a highly skilled Global CRM Director to lead our Sales Force Effectiveness (SFE) strategy and implementation in Galderma's global CRM system.

As a key member of our team, you will be responsible for organizing, analyzing, and reporting on field data to drive SFE globally. This involves developing an SFE strategy, driving clarity on KPIs, goals, targets, call plans, and incentive plans across key markets.

You will also work with external partners and internal IT and business partners to rollout a centralized CRM and SFE dashboards in collaboration with the Global Data & Analytics team.

Key Responsibilities

  • Developing HCP engagement strategies in CRM based on adoption ladder and segmentation per GBU/Brand
  • Working with Regional Commercial Heads to develop clear SFE strategies with country-level targeting, call planning, KPIs, objectives, and incentives
  • Driving change management required to implement this locally with the sales and marketing teams
  • Ensuring consistency in business inputs and outputs, and how data is entered and organized in the CRM systems
  • Leading the global rollout of standardized CRM solution (Veeva Core) along with SFE dashboards across markets
  • Working with GBUs, markets, and global stakeholders to define key enhancements to the CRM capability and establish releases for continuous improvements
  • In partnership with the Global Data & Analytics team, defining SFE KPIs and working on continuous enhancement of tracking SFE & Sales KPIs in global dashboards
  • Leading initiatives that help in automating key SFE processes such as call planning and segmentation & targeting by running RFPs, identifying right vendors, and running global implementations of such solutions
  • Working with Regions and global stakeholders to define enhancements to the CRM depending on business needs
  • Identifying opportunities for improving salesforce effectiveness internally and informing solutions to drive field impact; work with regional business unit heads to implement improvements
  • Predicting and communicating downstream impact on sales operations (Incentive Compensation, Alignment operations, reporting, etc.) from targeting and alignment changes

Requirements

  • Proven experience in a similar role including marketing analytics, sales analytics, promotion response modeling, ideally in life sciences or B2B environment; consulting experience highly preferred
  • Business partnering, stakeholder management, and ability to drive change
  • Experience in leading global CRM implementation programs (ideally Veeva CRM)
  • Strong Business Acumen and ability to translate analytical insights and findings into realistic, actionable recommendations
  • Strong initiative and ability to handle multiple vendors, responsibilities, priorities, tasks, and projects simultaneously
  • Ability to work collaboratively in a team-based environment and across multiple geographies/cultures
  • Excellent oral, written, and presentation skills, with ability to explain complex and technical concepts clearly to a variety of audiences, including senior management
  • Critical thinking and problem-solving skills
  • Demonstrated experience in capability building, leading to execution in market
  • Demonstrated experience in agile Project management/time-management skills

What We Offer

  • A competitive compensation package with a salary range of $120,000 - $180,000 per year, depending on experience, plus a bonus structure and extended benefit package
  • A hybrid work culture that offers flexibility and work-life balance
  • The opportunity to work with a growing company that believes in ownership from day one where everyone is empowered to grow and take on accountability
  • A collaborative and friendly work environment that values professionalism, teamwork, and individual growth

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