Global CRM Director

hace 1 mes

Barcelona, Barcelona, España Galderma A tiempo completo

Job Summary

Galderma is seeking a highly skilled Global CRM Director to lead the implementation of the global Sales Force Effectiveness (SFE) strategy in our global CRM system. As a key member of our team, you will be responsible for organizing, analyzing, and reporting on field data to drive Sales Force Effectiveness globally.

Main Responsibilities

  • Develop and implement a global SFE strategy, working closely with GBUs and markets to define HCP engagement strategies in CRM based on adoption ladders and segmentation per GBU/Brand.
  • Collaborate with Regional Commercial Heads to develop clear SFE strategies with country-level targeting, call planning, KPIs, objectives, and incentives, including multi-channel engagement approaches leveraging virtual solutions within the CRM.
  • Drive change management required to implement this locally with the sales and marketing teams, ensuring consistency in business inputs and outputs, and how data is entered and organized in the CRM systems.
  • Lead the global rollout of standardized CRM solutions (Veeva Core) along with SFE dashboards across markets, working with GBU's, markets, and global stakeholders to define key enhancements to the CRM capability and establish releases for continuous improvements.
  • In partnership with the Global Data & Analytics team, define SFE KPIs and work on continuous enhancement of tracking SFE & Sales KPIs in global dashboards.
  • Lead initiatives that help automate key SFE processes such as call planning and segmentation & targeting by running RFPs, identifying right vendors, and running global implementations of such solutions.
  • Work with Regions and global stakeholders to define enhancements to the CRM depending on business needs, identifying opportunities for improving salesforce effectiveness internally and informing solutions to drive field impact.
  • Predict and communicate downstream impact on sales operations (Incentive Compensation, Alignment operations, reporting, etc.) from targeting and alignment changes.

Requirements

  • Proven experience in a similar role, including marketing analytics, sales analytics, promotion response modeling, ideally in life sciences or B2B environments; consulting experience highly preferred.
  • Business partnering, stakeholder management, and ability to drive change.
  • Experience in leading global CRM implementation programs (ideally Veeva CRM).
  • Strong business acumen and ability to translate analytical insights and findings into realistic, actionable recommendations.
  • Strong initiative and ability to handle multiple vendors, responsibilities, priorities, tasks, and projects simultaneously.
  • Ability to work collaboratively in a team-based environment and across multiple geographies/cultures.
  • Excellent oral, written, and presentation skills, with the ability to explain complex and technical concepts clearly to a variety of audiences, including senior management.
  • Critical thinking and problem-solving skills.
  • Demonstrated experience in capability building, leading to execution in market.
  • Demonstrated experience in agile project management/time-management skills.

What We Offer

  • You will be working for an organization that embraces diversity & inclusion and believes we will deliver better outcomes by reflecting the perspectives of our diverse customer base.
  • You will receive a competitive compensation package with a bonus structure and extended benefit package.
  • You will be able to work in a hybrid work culture.
  • You will participate in feedback loops, during which a personalized career path will be established.
  • You will be joining a growing company that believes in ownership from day one, where everyone is empowered to grow and take on accountability.

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