Media Trading Director for Publicis Groupe
hace 1 semana
Company Overview: Publicis Groupe is a leading global communications group with a presence in over 100 countries and a diverse workforce of over 98,000 employees. Our unique philosophy, The Power of One, focuses on client-centric growth through creative agencies, media, and transversal knowledge areas. By combining creativity, technology, and data, we offer a value proposition that effectively connects brands and consumers.
Job Description: We are seeking an experienced and strategic Audiovisual Trading Director to lead our audiovisual advertising trading initiatives. This role requires a deep understanding of the advertising landscape, negotiation skills, and the ability to analyze performance metrics to optimize investments. As Media Trading Director, you will be responsible for developing and executing media strategies to drive brand visibility, audience engagement, and revenue growth.
Responsibilities:
- Develop and implement media strategies to support brand objectives and marketing goals, including audience reach, frequency, and engagement metrics.
- Lead negotiations with TV networks, broadcasters, and media agencies to secure optimal pricing, placements, and added value opportunities for ad campaigns.
- Analyze audience data, viewership trends, and market research to identify strategic opportunities and target demographics for audiovisual advertising.
- Collaborate with creative teams to develop impactful TV ad content that resonates with target audiences and drives brand awareness.
- Monitor and evaluate TV ad performance, tracking key metrics such as GRPs, TRPs, reach, frequency, and cost per acquisition (CPA).
- Manage audiovisual advertising budgets, allocations, and forecasts to ensure efficient use of resources and alignment with overall marketing objectives.
- Stay informed about industry trends, regulatory changes, and emerging technologies in audiovisual advertising, and adapt strategies accordingly.
Requirements:
- Bachelor's Degree related to Advertising, Marketing, Economics or similar.
- 5-7 years of experience in a similar role.
- Good communication skills, dynamic, flexible, and proactive.
- Analytical skills and numeracy.
- Strong strategy skills.
- Previous team management will be valued.
Salary: $120,000 - $150,000 per annum, depending on experience.
Benefits: Enjoy a comprehensive benefits package, including flexible compensation, health insurance, transportation, and more.
Why Join Us? At Publicis Groupe, we offer a collaborative and dynamic work environment that fosters growth and development. With a strong focus on innovation and creativity, we provide opportunities for professionals to advance their careers and make a meaningful impact in the advertising industry.
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