Senior Paid Search Specialist

hace 7 días


Barcelona, Barcelona, España Publicis Groupe A tiempo completo

Company Overview: Publicis Groupe is the world's second-largest communications group, operating in over 100 countries with a workforce of over 98,000 employees. Our unique work philosophy, The Power of One, centers around promoting business growth for clients through creative agencies and media platforms. By linking creativity, technology, and data, we offer an effective value proposition that connects brands and consumers.

About Performics: As the world's first performance marketing agency, Performics drives revenue growth for prestigious brands across 57 countries. Leveraging data, technology, and talent, we create and convert consumer demands across search, social, display, commerce, and offline channels. Based in Chicago, Performics is part of the Publicis Groupe family.

About the Role: We are seeking a highly skilled Senior Paid Search Specialist to join our team. This individual will be responsible for delivering exceptional service to clients and defining the future of paid search at Performics. Key responsibilities include creating and monitoring Search, Shopping, Gmail Ads, Apps, and YouTube campaigns, as well as managing and optimizing audiences using DMPs, Analytics, and other tools.

Key Responsibilities:

  • Creation and monitoring of Search, Shopping, Gmail Ads, Apps, and YouTube campaigns
  • Management and optimization of audiences using DMPs, Analytics, and other tools
  • Knowledge of Search Engine Marketing (SEM) and advertising on Google, Bing, and Amazon platforms
  • Proposals for lead generation optimization
  • Implementation and use of search tools such as Search Ads 360 or Marin
  • Strategy, reporting, and campaign optimization
  • Establishment of SEM plans and proposals
  • Development, activation, and optimization of tactical descent
  • Communication with clients and teams from different Publicis Media agencies

Qualifications:

  • Bachelor's Degree in Advertising, Marketing, Economics, or a related field
  • At least one year of experience in Search Engine Marketing (SEM)
  • Excellent communication skills, dynamic, flexible, and proactive
  • High level in MS Excel, PowerPoint, and Word
  • Experience in web analytics with tools like Google Analytics is an asset
  • Knowledge of PPC programs and data optimization through paid media systems

Estimated Salary: $80,000 - $120,000 per annum, based on industry standards and location.



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