Head of Paid Search Strategy

hace 2 semanas


Barcelona, Barcelona, España Exoticca A tiempo completo
Job Title: Head of Paid Search Strategy

Join Exoticca as we revolutionize the travel industry with innovative marketing strategies. As our Head of Paid Search Strategy, you will lead the charge in developing and executing a comprehensive SEM strategy that drives business growth and revenue.

Key Responsibilities:

* Develop and execute a comprehensive SEM strategy aligned with overall business objectives and marketing goals.
* Identify new opportunities for growth, including emerging trends and strategies.
* Collaborate with cross-functional teams, including SEO, content, and product and technology to ensure an integrated approach.

Campaign Management:

* Oversee the creation, implementation, and management of all paid search campaigns across multiple platforms.
* Manage a significant SEM budget, ensuring optimal allocation of resources for maximum ROI.
* Conduct regular A/B testing and optimization of ad copy, landing pages, and bidding strategies.

Team Leadership:

* Lead, mentor, and develop a team of SEM specialists, fostering a culture of innovation and excellence.
* Set performance goals, conduct regular evaluations, and provide ongoing training and development opportunities.

Analytics and Reporting:

* Monitor and analyze campaign performance using key metrics (CTR, CPC, CPA, ROI, etc.) and provide actionable insights.
* Generate regular reports for senior leadership, highlighting campaign results, trends, and areas for improvement.
* Utilize advanced analytics tools (e.g., Google Analytics, Looker, and other platforms) to drive data-driven decision-making.

Vendor and Partnership Management:

* Manage relationships with external agencies, ad platforms, and other partners.
* Negotiate contracts and ensure that third-party vendors deliver on KPIs.

Compliance and Best Practices:

* Stay current with SEM best-in-class practices, industry trends, and algorithm updates to ensure compliance and maintain competitive advantage.
* Ensure all SEM activities adhere to brand guidelines, legal requirements, and ethical standards.

About Exoticca:

Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.

What We Offer:

* A dynamic, multicultural team in rapid international growth
* Opportunities for professional growth and development
* A competitive salary and benefits package
* A collaborative and innovative work environment

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