Head of Search Engine Marketing

hace 4 semanas


Barcelona, Barcelona, España Exoticca A tiempo completo
Job Title: Head of Search Engine Marketing

Exoticca is seeking a highly skilled and experienced Head of Search Engine Marketing to lead our paid search marketing initiatives. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive SEM strategy that drives business growth and revenue.

Key Responsibilities:

  • Develop and execute a comprehensive SEM strategy aligned with overall business objectives and marketing goals.
  • Manage and optimize paid search campaigns across multiple platforms, including Google Ads and Bing Ads.
  • Lead a team of SEM specialists and provide guidance and support to ensure successful campaign execution.
  • Monitor and analyze campaign performance using key metrics and provide actionable insights to inform future strategy.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 5-8 years of experience in SEM, with at least 1-2 years in a leadership or managerial role.
  • Proven track record of successfully managing large-scale SEM campaigns with a substantial budget.
  • Expert knowledge of Google Ads, Bing Ads, and other PPC platforms.
  • Strong analytical skills with the ability to interpret data and make informed decisions.

What We Offer:

  • Competitive compensation package.
  • Flexible compensation management for diet, transportation, and private health insurance.
  • Hybrid work model with offices in Barcelona City.
  • Permanent contract from the start.
  • Travel packages at reduced prices.
  • Referral bonus.
  • Unlimited coffee, team lunches, English lesson, bi-annual company parties.


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