Head of Search Engine Marketing
hace 2 semanas
At Exoticca, we're revolutionizing the online travel industry with our innovative approach to creating life milestones. As a SEM Strategy Lead, you'll play a crucial role in driving our paid search marketing initiatives forward.
Key Responsibilities:
Develop and execute a comprehensive SEM strategy aligned with our business objectives and marketing goals.
Identify new opportunities for growth, including emerging trends and strategies.
Collaborate with cross-functional teams to ensure an integrated approach.
Campaign Management:
Oversee the creation, implementation, and management of all paid search campaigns across multiple platforms.
Manage a significant SEM budget, ensuring optimal allocation of resources for maximum ROI.
Conduct regular A/B testing and optimization of ad copy, landing pages, and bidding strategies.
Team Leadership:
Lead, mentor, and develop a team of SEM specialists, fostering a culture of innovation and excellence.
Set performance goals, conduct regular evaluations, and provide ongoing training and development opportunities.
Analytics and Reporting:
Monitor and analyze campaign performance using key metrics (CTR, CPC, CPA, ROI, etc.) and provide actionable insights.
Generate regular reports for senior leadership, highlighting campaign results, trends, and areas for improvement.
Utilize advanced analytics tools to drive data-driven decision-making.
Vendor and Partnership Management:
Manage relationships with external agencies, ad platforms, and other partners.
Negotiate contracts and ensure that third-party vendors deliver on KPIs.
Compliance and Best Practices:
Stay current with SEM best-in-class practices, industry trends, and algorithm updates to ensure compliance and maintain competitive advantage.
Ensure all SEM activities adhere to brand guidelines, legal requirements, and ethical standards.
About Exoticca:
We're a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.
What We Offer:
A competitive salary and benefits package.
A dynamic and supportive work environment.
Opportunities for professional growth and development.
How to Apply:
Please submit your resume and cover letter to [insert contact information].
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