Senior TV Media Strategist
hace 4 días
We are seeking an experienced and strategic-minded Senior TV Media Strategist to lead our television advertising trading initiatives.
This role requires a deep understanding of the TV advertising landscape, negotiation skills, and the ability to analyze performance metrics to optimize investments.
About You- A Bachelor's Degree related to Advertising, Marketing, Economics, or a similar field.
- 5-7 years of experience in a similar role.
- Good communication skills, dynamic, flexible, and proactive.
- Analytical skills and numeracy.
- Steadfastly pushes self and others for results.
- An advanced level of English (B2 or more).
- Develop and implement TV media strategies to support brand objectives and marketing goals, including audience reach, frequency, and engagement metrics.
- Lead negotiations with TV networks, broadcasters, and media agencies to secure optimal pricing, placements, and added value opportunities for TV ad campaigns.
- Analyze audience data, viewership trends, and market research to identify strategic opportunities and target demographics for TV advertising.
- Collaborate with creative teams to develop impactful TV ad content that resonates with target audiences and drives brand awareness.
- Monitor and evaluate TV ad performance, tracking key metrics such as GRPs, TRPs, reach, frequency, and cost per acquisition (CPA).
- Manage TV advertising budgets, allocations, and forecasts to ensure efficient use of resources and alignment with overall marketing objectives.
- Stay informed about industry trends, regulatory changes, and emerging technologies in TV advertising, and adapt strategies accordingly.
- Build and maintain strong relationships with TV network partners, media agencies, and other key stakeholders in the TV advertising ecosystem.
- An estimated salary range of $120,000 - $180,000 per annum.
- Flexible benefits package, including meal vouchers, health insurance, transportation, and more.
- Growth opportunities through local and global training programs, specialized according to your role.
- Free online training access through LinkedIn Learning and Udemy catalogs.
- Partner certifications from industry giants like Meta, Google, and Amazon.
- Work from anywhere up to 6 weeks from over 100 countries.
- An attractive holiday package, including your birthday and Advertising Day off.
- A hybrid work model with up to two days working from home and intensive summer hours.
- Well-being initiatives, such as daily meditation and yoga.
- Subsidized breakfast and daily menu at our café.
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