Senior TV Media Strategist

hace 4 días


Barcelona, Barcelona, España Publicis Groupe A tiempo completo
Job Summary

We are seeking an experienced and strategic-minded Senior TV Media Strategist to lead our television advertising trading initiatives.

This role requires a deep understanding of the TV advertising landscape, negotiation skills, and the ability to analyze performance metrics to optimize investments.

About You
  • A Bachelor's Degree related to Advertising, Marketing, Economics, or a similar field.
  • 5-7 years of experience in a similar role.
  • Good communication skills, dynamic, flexible, and proactive.
  • Analytical skills and numeracy.
  • Steadfastly pushes self and others for results.
  • An advanced level of English (B2 or more).
Key Responsibilities
  • Develop and implement TV media strategies to support brand objectives and marketing goals, including audience reach, frequency, and engagement metrics.
  • Lead negotiations with TV networks, broadcasters, and media agencies to secure optimal pricing, placements, and added value opportunities for TV ad campaigns.
  • Analyze audience data, viewership trends, and market research to identify strategic opportunities and target demographics for TV advertising.
  • Collaborate with creative teams to develop impactful TV ad content that resonates with target audiences and drives brand awareness.
  • Monitor and evaluate TV ad performance, tracking key metrics such as GRPs, TRPs, reach, frequency, and cost per acquisition (CPA).
  • Manage TV advertising budgets, allocations, and forecasts to ensure efficient use of resources and alignment with overall marketing objectives.
  • Stay informed about industry trends, regulatory changes, and emerging technologies in TV advertising, and adapt strategies accordingly.
  • Build and maintain strong relationships with TV network partners, media agencies, and other key stakeholders in the TV advertising ecosystem.
What We Offer
  • An estimated salary range of $120,000 - $180,000 per annum.
  • Flexible benefits package, including meal vouchers, health insurance, transportation, and more.
  • Growth opportunities through local and global training programs, specialized according to your role.
  • Free online training access through LinkedIn Learning and Udemy catalogs.
  • Partner certifications from industry giants like Meta, Google, and Amazon.
  • Work from anywhere up to 6 weeks from over 100 countries.
  • An attractive holiday package, including your birthday and Advertising Day off.
  • A hybrid work model with up to two days working from home and intensive summer hours.
  • Well-being initiatives, such as daily meditation and yoga.
  • Subsidized breakfast and daily menu at our café.


  • Barcelona, Barcelona, España Havas Media A tiempo completo

    Job Description:As a Global Media Strategist at Havas Media, you will be responsible for developing and deploying best practices for media experiences. You will be the most senior Media profile of the team, responsible for translating strategies into tactical plans across all touchpoints to create impactful media experiences. Your goal will be to drive brand...


  • Barcelona, Barcelona, España Starcom A tiempo completo

    About the Role:As a Senior Media Strategist at Starcom, you will have the opportunity to work with one of the country's most important retail companies.Key responsibilities include developing overall strategies, media rationales, and setting optimal application of strategic lines.You will also be responsible for coordinating global levels of all the brand's...


  • Barcelona, Barcelona, España Spark Foundry A tiempo completo

    About the Role:We are seeking a highly skilled Senior Media Strategist to join our team at Spark Foundry. As an Account Manager, you will be responsible for developing and implementing media strategies that drive business results for our clients.Key Responsibilities:Establish direct relationships with clients' marketing teams to understand their goals and...

  • Strategic Media Director

    hace 2 semanas


    Barcelona, Barcelona, España Publicis Media A tiempo completo

    Company OverviewPublicis Groupe, a leading global communications company, is a solutions platform present in over 100 countries with a workforce of more than 98,000 employees. Our unique philosophy, The Power of One, puts clients at the center by promoting their growth through creative agencies, media, and transversal knowledge areas.We connect Creativity,...

  • Ejecutivo Senior de TV

    hace 4 semanas


    Barcelona, Barcelona, España Amplifi A tiempo completo

    Buscamos un Ejecutivo Senior de TV para unirse al equipo de Operaciones de Amplifi.En este rol, serás responsable de la gestión y ejecución de campañas de TV, trabajando en estrecha colaboración con el equipo de planificación y compra. Serás el encargado de elaborar planes tácticos que se ajusten a los objetivos y timings del briefing, así como de...


  • Barcelona, Barcelona, España Amplifi A tiempo completo

    Descripción del Puesto: Estamos buscando un Ejecutivo Senior de Operaciones de TV para unirse a nuestro equipo de planificación y compra en Dentsu Barcelona. En este rol, serás responsable de la elaboración de planificaciones tácticas que respondan a los objetivos y timings del briefing, así como de la gestión y ejecución de las campañas de TV a tu...


  • Barcelona, Barcelona, España Mygwork A tiempo completo

    Retail Media Strategist BeneluxWe're increasing our investment in Retail Media and seeking a Retail Media Strategist Benelux to help us grow our business in the region. Key responsibilities include developing and maintaining client partnerships, participating in business reviews, and negotiating additional budgets. You'll work with top retailers and brands,...


  • Barcelona, Barcelona, España Havas Media A tiempo completo

    Job Description SummaryHavas Media Group Spain is seeking a Global Media Lead to develop and deploy best practices for media experiences. This senior media profile will be responsible for translating strategies into tactical plans across all touchpoints to create impactful media experiences.Key ResponsibilitiesDrive Brand and Media incrementalityBuild Media...

  • Digital Media Strategist

    hace 4 semanas


    Barcelona, Barcelona, España Zenith A tiempo completo

    Job Title: Digital Media StrategistAbout the Role:At Zenith, we're seeking a skilled Digital Media Strategist to join our team. As a key member of our digital media planning team, you will be responsible for developing and implementing digital media strategies for top-tier clients.Key Responsibilities:• Assist in the development of digital media strategies...

  • Retail Media Strategist

    hace 2 semanas


    Barcelona, Barcelona, España Jellyfish A tiempo completo

    Unlock Your Potential as a Retail Media StrategistAt Jellyfish, we're passionate about empowering our clients to thrive in the digital landscape. As a global digital marketing agency, we bring together tech enthusiasts, creative minds, and media and data experts to craft innovative strategies that drive business growth and personal fulfillment.We're seeking...


  • Barcelona, Barcelona, España Criteo A tiempo completo

    About CriteoCriteo is a global commerce media company that empowers marketers and media owners to deliver superior consumer experiences and drive better commerce outcomes through its pioneering Commerce Media Platform.Job Title: Senior Data Product StrategistEstimated Salary: $120,000 - $180,000 per yearAbout the RoleWe are seeking an experienced Senior Data...


  • Barcelona, Barcelona, España Merkle A tiempo completo

    Job Title: Senior Campaign StrategistAbout the Role:As a Senior Campaign Strategist at Merkle, you will be responsible for delivering exceptional campaign execution and providing expertise in campaign process and governance. You will manage client relationships, build trust, and drive growth within the team through internal training and development.Key...

  • Senior Content Strategist

    hace 2 semanas


    Barcelona, Barcelona, España Miin Cosmetics A tiempo completo

    About the RoleWe are seeking a highly skilled Senior Content Strategist to join our team at Miin Cosmetics.About the Content StrategyAs a Senior Content Strategist, you will be responsible for developing and implementing a comprehensive content strategy that strengthens our brand recognition across Europe.About the Ideal CandidateWe are looking for a...

  • Senior Data Strategist

    hace 4 semanas


    Barcelona, Barcelona, España Wallapop A tiempo completo

    Job Title: Senior Data StrategistWallapop is a leading technology company, and we are seeking a highly skilled Senior Data Strategist to join our team. As a Senior Data Strategist, you will be responsible for leading our data strategy, driving business growth, and making data-driven decisions.Key Responsibilities:Develop and execute a comprehensive data...

  • Content Strategist

    hace 1 mes


    Barcelona, Barcelona, España Red Bull A tiempo completo

    Job Title: Content StrategistAbout the Role:We are seeking a highly skilled Content Strategist to lead the creation and execution of our content strategy for the local market. As a key member of our team, you will be responsible for developing and producing high-quality video content that engages our audience and meets our brand standards.Key...

  • Senior SEO Strategist

    hace 1 semana


    Barcelona, Barcelona, España Proton Ag A tiempo completo

    Job Title: Senior SEO StrategistProton Ag is a leading provider of secure and private online services. We are seeking a highly skilled Senior SEO Strategist to join our team. As a Senior SEO Strategist, you will play a key role in enhancing our online presence and ensuring our products reach and resonate with our target audience.Key Responsibilities:-...


  • Barcelona, Barcelona, España Starcom A tiempo completo

    Job OverviewWe are seeking a highly skilled Digital Media Campaign Strategist to join our team at Starcom. In this role, you will be responsible for developing and executing top-performing media campaigns for our esteemed clients in the e-commerce and retail sectors.


  • Barcelona, Barcelona, España Coty A tiempo completo

    About the RoleAt Coty, we're committed to excellence in lifecycle management. As a Senior Divisional Strategist, you'll play a pivotal role in supporting our brands and business by managing product lifecycles from conception to maturity.


  • Barcelona, Barcelona, España Hewlett-Packard A tiempo completo

    About the RoleHewlett-Packard is seeking a Senior Portfolio Strategist to join our Print Software GBU team. As a key member of the Portfolio Strategy Team, you will play a pivotal role in driving alignment between product strategy and market needs.


  • Barcelona, Barcelona, España Empresa Reconocida A tiempo completo

    We are recruiting a Senior Medical Strategist to join our global Medical Team at Empresa Reconocida. The ideal candidate will have a specialism in Neuroscience and a track record of success in previous roles.About the RoleThe Senior Medical Strategist will contribute to global strategy and business plans in line with the company vision and commercial aims....