Strategic Audiovisual Trading Director
hace 2 semanas
**Company Overview**
Publicis Groupe is a leading communications group, present in over 100 countries with a workforce of more than 98,000 employees. Our unique work philosophy, The Power of One, prioritizes client growth through creative agencies, media, and areas of transversal knowledge.
**Job Description**
We are seeking an experienced Audiovisual Trading Director to lead our audiovisual advertising trading initiatives. You will be responsible for developing and executing media strategies to drive brand visibility, audience engagement, and revenue growth.
**Responsibilities:**
* Develop and implement media strategies to support brand objectives and marketing goals, including audience reach, frequency, and engagement metrics.
* Lead negotiations with TV networks, broadcasters, and media agencies to secure optimal pricing, placements, and added value opportunities for ad campaigns.
* Analyze audience data, viewership trends, and market research to identify strategic opportunities and target demographics for audiovisual advertising.
* Collaborate with creative teams to develop impactful TV ad content that resonates with target audiences and drives brand awareness.
* Monitor and evaluate TV ad performance, tracking key metrics such as GRPs, TRPs, reach, frequency, and cost per acquisition (CPA).
* Manage audiovisual advertising budgets, allocations, and forecasts to ensure efficient use of resources and alignment with overall marketing objectives.
**Qualifications:**
Bachelor's Degree related to Advertising, Marketing, Economics or similar. 5-7 years of experience in a similar role. Good communication skills, dynamic, flexible, and proactive. Analytical skills and numeracy. Steadfastly pushes self and others for results. Have an advanced level of English (B2 or more). Previous team management will be valued.
**Salary:** We offer a competitive salary of approximately $120,000 - $180,000 per annum, depending on experience and qualifications.
**Benefits:*
- Flexible Benefits (Cobee): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more
**Why join us?**
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