Blockchain Ad Specialist

hace 3 semanas

Palma, Baleares, España Iq A tiempo completo

We're seeking a creative Ad Specialist to join our dynamic team at IQ, a company dedicated to building a smarter future with our innovative IQ token.

As a key member of our team, you will leverage Blockchain Technology and Artificial Intelligence to scale crypto knowledge, and contribute to our mission to create a smarter future.

Our core values of Commitment, Community, Curiosity, Diversity, Empowerment, and Ownership drive our work, and we're looking for someone who shares these values and is eager to make an impact.

Key Responsibilities:

  • Develop comprehensive ad strategies aligned with our marketing objectives and project milestones.
  • Create and manage multiple ad campaigns targeting different segments of the crypto audience.
  • Optimize ad spend and performance across various ad formats, including Promoted Tweets, Follower Ads, and Takeover.
  • Collaborate with the content and design teams to ensure cohesive and effective marketing strategies.
  • Set up, monitor, and optimize ad campaigns using Ads Manager.
  • Conduct A/B testing on ad copy, visuals, and targeting to improve performance.
  • Manage ad budgets and bids to ensure optimal ROI.
  • Adjust campaigns in real-time based on performance data and market trends.
  • Develop, implement, and optimize Google Ads campaigns targeting the cryptocurrency market.
  • Create compelling ad copy and design effective landing pages to maximize conversions.
  • Monitor and analyze campaign performance, providing regular reports and insights.

Requirements:

  • Develop detailed audience personas for different segments of the crypto community.
  • Utilize Ads' targeting options effectively, including keywords, interests, and lookalike audiences.
  • Implement retargeting strategies to re-engage users who have interacted with our content or website.
  • Conduct keyword research and competitor analysis to identify trends and opportunities.
  • Stay up-to-date with the latest trends and best practices in crypto marketing and Google Ads.

Benefits:

  • Collaborate with the content team to create compelling ad copy and visuals that resonate with the crypto audience.
  • Ensure all ad content complies with Ads' policies, particularly regarding cryptocurrency advertising.
  • Adapt existing content into various ad formats for testing.

What We Offer:

  • Monitor key performance indicators (KPIs) such as click-through rate, conversion rate, and cost per acquisition.
  • Provide regular reports on ad performance, insights, and recommendations.
  • Use analytics tools to track user behavior and optimize the conversion funnel.
  • Implement A/B testing to continuously improve ad performance and ROI.

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