Ad Strategist

hace 4 semanas

Palma, Baleares, España Iq A tiempo completo

Ad Strategist Role at Iq

We're Iq, a dynamic team of passionate individuals in the Blockchain Services industry, dedicated to building a smarter future with our innovative IQ token. Our mission is to leverage Blockchain Technology and Artificial Intelligence to scale crypto knowledge. We're looking for a creative Ad Strategist to join us in this exciting journey.

Key Responsibilities:

  • Develop comprehensive advertising strategies aligned with our marketing objectives and project milestones
  • Create and manage multiple ad campaigns targeting different segments of the crypto audience
  • Optimize ad spend and performance across various ad formats
  • Collaborate with the content and design teams to ensure cohesive and effective marketing strategies

Campaign Management:

  • Set up, monitor, and optimize ad campaigns using Ads Manager
  • Conduct A/B testing on ad copy, visuals, and targeting to improve performance
  • Manage ad budgets and bids to ensure optimal ROI
  • Adjust campaigns in real-time based on performance data and market trends

Audience Targeting:

  • Develop detailed audience personas for different segments of the crypto community
  • Utilize targeting options effectively, including keywords, interests, and lookalike audiences
  • Implement retargeting strategies to re-engage users who have interacted with our content or website

Requirements:

  • Experience in advertising and marketing
  • Knowledge of Blockchain Technology and Artificial Intelligence
  • Strong analytical and problem-solving skills

What We Offer:

  • A dynamic and inclusive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package

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