Ad Specialist

hace 4 semanas

Palma, Baleares, España Iq A tiempo completo
Ad Specialist Opportunity

We're IQ, a dynamic team of passionate individuals in the Blockchain Services industry, dedicated to building a smarter future with our innovative IQ token. Our mission is to leverage Blockchain Technology and Artificial Intelligence to scale crypto knowledge. We're seeking a creative Ad Specialist to join our team and contribute to this exciting journey.

Key Responsibilities:
  • Develop comprehensive advertising strategies aligned with our marketing objectives and project milestones
  • Create and manage multiple ad campaigns targeting different segments of the crypto audience
  • Optimize ad spend and performance across various ad formats
  • Collaborate with the content and design teams to ensure cohesive and effective marketing strategies

Campaign Management:
Set up, monitor, and optimize ad campaigns using Ads Manager. Conduct A/B testing on ad copy, visuals, and targeting to improve performance. Manage ad budgets and bids to ensure optimal ROI. Adjust campaigns in real-time based on performance data and market trends. Develop, implement, and optimize Google Ads campaigns targeting the cryptocurrency market. Create compelling ad copy and design effective landing pages to maximize conversions. Monitor and analyze campaign performance, providing regular reports and insights.

Audience Targeting:
Develop detailed audience personas for different segments of the crypto community. Utilize targeting options effectively, including keywords, interests, and lookalike audiences. Implement retargeting strategies to re-engage users who have interacted with our content or website. Conduct keyword research and competitor analysis to identify trends and opportunities.

Creative Development:
Collaborate with the content team to create compelling ad copy and visuals that resonate with the crypto audience. Ensure all ad content complies with Ads policies, particularly regarding cryptocurrency advertising. Adapt existing content into various ad formats for testing.

Performance Analysis:
Monitor key performance indicators (KPIs) such as click-through rate, conversion rate, and cost per acquisition. Provide regular reports on ad performance, insights, and recommendations. Use analytics tools to track user behavior and optimize the conversion funnel. Implement A/B testing to continuously improve ad performance and ROI.

Industry Monitoring:
Stay updated on Ads platform changes and new features. Keep abreast of cryptocurrency market trends and adjust ad strategies accordingly. Monitor competitors' Ads activities and identify opportunities for differentiation

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