Marketing Manager

hace 3 días

Madrid Centro, Madrid, España Intergage A tiempo completo
About the Role

We are seeking an experienced and self-driven Regional Marketing Manager to join our global marketing team at Intergage. As a key member of our team, you will play a crucial role in building and enhancing our brand presence and supporting sales enablement efforts in the UK and EU region.

The successful candidate will be responsible for driving regional marketing initiatives, driving pipeline for sales, executing lead generation strategies, managing events, collaborating closely with sales teams, and creating localized content. Your expertise in marketing strategy, social media, event management, and sales enablement will be instrumental in driving awareness and demand for our products/services in the region.

Key Responsibilities
  • Marketing Program Development: Plan, create, and execute high-performing marketing programs for the EU, focusing on Spain and the UK, using a data-driven approach. Support and align with the global and other regional marketing leads and the regional sales team's priorities and focus on driving pipeline and revenue.
  • Content Creation: Create compelling content tailored to the EU/UK market, including blog posts, case studies, and sales collateral, in both English and Spanish.
  • Regional Marketing Planning: Develop and execute comprehensive regional marketing plans to support global marketing and business objectives and drive brand awareness. Regionalize global marketing assets to ensure relevance and effectiveness in the local market.
  • Event Management: Plan and execute regional events to engage with prospects and customers, including trade shows, conferences, and customer events.
  • Lead Generation: Drive lead-generation efforts through targeted campaigns, social media marketing, and other channels. Orchestrate multichannel campaigns, leveraging channels and tactics such as digital, social media, web, media, PR, virtual and in-person events, and email.
  • Account-Based Strategies: Support and execute account-based strategies and programs.
  • Relationship Management: Maintain the relationship with the in-region third-party advertisers – all in line with compliance & regulations.
  • ROI Analysis: Set goals and define metrics for each marketing campaign, including targeted lead flow to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, making recommendations for future optimizations.
Requirements
  • Experience: 5+ years of experience in B2B field marketing, preferably in the UK/EU region.
  • Education: Bachelor's degree in marketing, business, or a related field or equivalent experience.
  • Skills & Knowledge: Proven track record of driving successful marketing campaigns and lead-generation initiatives. Proficiency in event management and execution, social media marketing platforms and tools. Excellent professional presentation skills and the ability to interact and engage at all levels of management/leadership. Understanding of sales processes and the ability to align marketing initiatives with sales objectives. Knowledge of digital marketing (SEO, SEM) and CMS management. Bilingual, native, or fluent English and Spanish.
Languages
  • Spanish;
  • English: advanced level; verbal fluency as it is necessary to communicate with countries in English.

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