Strategic Shopper Marketing Executive

hace 2 días


Madrid, Madrid, España Haleon A tiempo completo
Role Overview

Haleon, a world-leading consumer health company, seeks an experienced Strategic Shopper Marketing Executive to lead shopper strategy end-to-end at customer/channel level. This role will involve developing and implementing winning shopper activation plans to increase market share and deliver budgeted sales and profit targets.

Responsibilities
  • Lead shopper execution and control at the point of purchase
  • Prepare shopper activation plans with close collaboration with sales and marketing teams
  • Promotion budget control and measurement of shopper marketing effectiveness
  • Precampaign design and tracking
  • Deliver brand priorities in market, taking direction from Area marketing team
  • Deliver execution strategies and plans through to the point of purchase
Requirements
  • University Degree level
  • +4 years mainly in Trade Marketing position
  • Analytical & strategic vision
  • Organization & deadline management
  • English Fluent
Benefits

Haleon offers an inclusive environment that celebrates diversity and promotes fair and equitable outcomes for everyone. We believe in an agile working culture and offer flexibility to our employees. Estimated annual salary is $65,000 - $85,000 based on location and experience.



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