Shopper Marketing Specialist

hace 2 semanas


Madrid, Madrid, España Haleon A tiempo completo

Shopper Marketing Specialist Role Overview

Haleon, a world-leading consumer health company, is seeking a skilled Shopper Marketing Specialist to join our team. As a key member of our organization, you will be responsible for developing and implementing effective shopper marketing strategies to maximize brand performance.

Key Responsibilities:

  • Lead shopper strategy end-to-end at customer/channel level, preparing and implementing winning shopper activation plans to increase market share and deliver budgeted sales and profit targets.
  • Collaborate closely with sales and marketing teams to ensure consistent high-quality shopper execution and control at the point of purchase.
  • Prepare shopper activation plans, including promotional plans and in-store visibility plans, with a clear focus on achieving execution and distribution goals.
  • Manage promotion budget control and measure shopper marketing effectiveness of promotion investments in the channel.
  • Deliver brand priorities in market, taking direction from Area marketing team on area priorities, and provide a feedback loop with insights and in-market effectiveness of area initiatives.
  • Develop and implement execution strategies and plans through to the point of purchase, winning with customers and consumers.
  • Sales forecasting for promo packs, jointly with Sales and Marketing.
  • Ensure merchandisers have high-quality relevant materials to activate brands with shoppers and consumers.
  • Sell-in strategy development and support activities.
  • Sell-out strategy development and implementation to optimize visibility, build customers' recommendations, and drive consumer preference.
  • Manage relationships with external stakeholders and comply with local legislation and corporate standards in communication on materials and promotion.

About Haleon

Haleon is a new world-leading consumer health company, shaped by all who join us. We're improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands through a unique combination of deep human understanding and trusted science.



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