Shopper Marketing Specialist

hace 4 semanas


Madrid, Madrid, España Haleon A tiempo completo

Shopper Marketing Specialist Role Overview

Haleon, a world-leading consumer health company, is seeking a skilled Shopper Marketing Specialist to join our team. As a key member of our organization, you will be responsible for developing and implementing effective shopper marketing strategies to maximize brand performance.

Key Responsibilities:

  • Lead shopper strategy end-to-end at customer/channel level, preparing and implementing winning shopper activation plans to increase market share and deliver budgeted sales and profit targets.
  • Collaborate closely with sales and marketing teams to ensure consistent high-quality shopper execution and control at the point of purchase.
  • Prepare shopper activation plans, including promotional plans and in-store visibility plans, with a clear focus on achieving execution and distribution goals.
  • Manage promotion budget control and measure shopper marketing effectiveness of promotion investments in the channel.
  • Deliver brand priorities in market, taking direction from Area marketing team on area priorities, and provide a feedback loop with insights and in-market effectiveness of area initiatives.
  • Develop and implement execution strategies and plans through to the point of purchase, winning with customers and consumers.
  • Sales forecasting for promo packs, jointly with Sales and Marketing.
  • Ensure merchandisers have high-quality relevant materials to activate brands with shoppers and consumers.
  • Sell-in strategy development and support activities.
  • Sell-out strategy development and implementation to optimize visibility, build customers' recommendations, and drive consumer preference.
  • Manage relationships with external stakeholders and comply with local legislation and corporate standards in communication on materials and promotion.

About Haleon

Haleon is a new world-leading consumer health company, shaped by all who join us. We're improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands through a unique combination of deep human understanding and trusted science.



  • Madrid, Madrid, España Haleon A tiempo completo

    Shopper Marketing SpecialistWe are seeking a highly skilled Shopper Marketing Specialist to join our Trade Marketing Team in Madrid. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive business growth and improve customer engagement.Develop and implement shopper activation plans to...


  • Madrid, Madrid, España Haleon A tiempo completo

    About the RoleWe are seeking a highly skilled Shopper Marketing Specialist to join our Trade Marketing Team in Tres Cantos, Madrid. This role reports directly to our Category & Shopper Marketing Manager.Key Responsibilities:Lead shopper strategy end-to-end at customer/channel level, developing and implementing winning shopper activation plans to increase...


  • Madrid, Madrid, España Haleon A tiempo completo

    About the RoleWe are seeking a skilled Shopper Marketing Specialist to join our Trade Marketing Team in Madrid, Spain. As a key member of our team, you will be responsible for developing and implementing shopper activation plans to increase market share and deliver budgeted sales and profit targets.Key ResponsibilitiesLead shopper strategy end-to-end at...


  • Madrid, Madrid, España Haleon A tiempo completo

    Welcome to Haleon, a world-leading consumer health company that's shaping the future of everyday health for billions of people.We're driven by a unique combination of deep human understanding and trusted science, which enables us to grow and innovate our global portfolio of category-leading brands, such as Sensodyne, Panadol, Advil, Voltadol, Theraflu,...


  • Madrid, Madrid, España Haleon A tiempo completo

    About the RoleWe are seeking a skilled Trade Marketing Specialist to join our team at Haleon. As a key member of our Trade Marketing Team, you will be responsible for developing and executing shopper marketing strategies that drive business growth and improve customer engagement.Key ResponsibilitiesLead shopper strategy end-to-end at customer/channel level,...


  • Madrid, Madrid, España Diageo A tiempo completo

    About the RoleThis is a fantastic opportunity to join Diageo's Shopper Marketing team in Southern Europe. The rapid change in consumer shopping habits and engagement with brands has created a significant opportunity for the function to shape the future of marketing.Winning at the point of sale with customers is crucial for brand and business growth, as...


  • Madrid, Madrid, España Diageo A tiempo completo

    About DiageoDiageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, J&B, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose, celebrating life, every day, everywhere, is fundamental to our company, our people, our diversity, our brands, in how we perform and how we create...


  • Madrid, Madrid, España Puroclean Certified Restoration Specialist Of Auburn A tiempo completo

    Job Purpose:As a Category Management Specialist at PuroClean Certified Restoration Specialist of Auburn, you will be responsible for providing internal and external relevant information and data flow to the demand organization to ensure customer centricity and consumer driven decisions.You will create and coordinate the Category Management Vision, design...


  • Madrid, Madrid, España Diageo A tiempo completo

    About UsDiageo is the world's leading premium drinks company, with an outstanding collection of brands such as Johnnie Walker, J&B, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose, Celebrating life, every day, everywhere, plays an important role in our company, for our people, our diversity, our brands, in how we perform and how we...


  • Madrid, Madrid, España Puroclean Certified Restoration Specialist Of Auburn A tiempo completo

    **Job Purpose**As a Category Management Specialist at Puroclean Certified Restoration Specialist Of Auburn, you will be responsible for providing internal and external relevant information and data flow to the demand organization to ensure customer centricity and consumer driven decisions.Create and coordinate the Category Management Vision, design...

  • Category Shopper

    hace 4 semanas


    Madrid, Madrid, España Beiersdorf A tiempo completo

    Descripción del Puesto:En Beiersdorf estamos buscando un Comprador de Categoría para unirse a nuestro equipo de Category Shopper and Customer Marketing.En esta posición, serás responsable de analizar el rendimiento de la actividad promocional tanto de Nivea como de competidores en los diferentes canales e identificar posibles áreas de mejora...


  • Madrid, Madrid, España Mondelēz International A tiempo completo

    Company Overview">Mondelēz International is a global leader in the confectionery industry, with a portfolio of iconic brands that are loved by consumers around the world. We are committed to making a positive impact on society and the environment, while driving growth and profitability for our stakeholders.">About the Role">We are seeking a highly skilled...


  • Madrid, Madrid, España Kenvue A tiempo completo

    About the RoleWe are seeking a Brand Activation Specialist to join our team at Kenvue. As a Brand Activation Specialist, you will be responsible for developing local brand strategy and managing brand operations in Spain to ensure market-leading excellence in execution towards consumer, shopper, and customer.Key ResponsibilitiesDevelop and implement Local...


  • Madrid, Madrid, España Kenvue A tiempo completo

    Kenvue is a leading healthcare company that values science, care, and innovation.We are seeking a Brand Activation Specialist to join our team in Madrid. This role will play a key part in enhancing the Science of Brand Growth SOBG principles for Nicorette, Fortasec, Micralax, and Rovi brands.The successful candidate will be responsible for developing local...


  • Madrid, Madrid, España Kenvue A tiempo completo

    About the RoleWe are seeking a skilled Brand Activation Specialist to join our team in Spain. As a Brand Activation Specialist, you will be responsible for developing local brand strategies and managing brand operations in the country to ensure market-leading excellence in execution towards consumer, shopper, and customer.Key ResponsibilitiesDevelop and...


  • Madrid, Madrid, España Haleon A tiempo completo

    **About Haleon**Haleon is a world-leading consumer health company. Our mission is to improve everyday health for billions of people through a global portfolio of category-leading brands.We're seeking a highly skilled Consumer Engagement Specialist to join our Trade Marketing Team in Madrid, Spain.Key Responsibilities:Lead end-to-end shopper strategy at...


  • Madrid, Madrid, España Mondelēz International A tiempo completo

    Job Summary:We are seeking a highly skilled Data-Driven Shopper Insights Strategist to join our team at Mondelēz International. This role plays a pivotal part in shaping the future of snacking by providing actionable insights that drive business growth and customer satisfaction.Key Responsibilities:The successful candidate will be responsible for converting...

  • Shopper Insights Manager

    hace 4 semanas


    Madrid, Madrid, España Mondelēz International A tiempo completo

    About the RoleMondelēz International is seeking a highly skilled Shopper Insights Manager to join our team. As a key member of our organization, you will be responsible for driving business growth and delivering excellent results through the use of shopper insights.Key ResponsibilitiesDevelop consumer selling stories using the consumer segmentation...

  • Marketing Specialist

    hace 3 semanas


    Madrid, Madrid, España Progestión, Asociación A tiempo completo

    Marketing SpecialistWe are seeking a skilled Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to promote our products and services.Develop and execute marketing plans to achieve business objectivesConduct market research to identify trends and...


  • Madrid, Madrid, España Haleon A tiempo completo

    At Haleon, we're shaping a new world-leading consumer health company that's driven by innovation and human understanding. Our goal is to improve everyday health for billions of people worldwide. We're doing this by growing and innovating our global portfolio of category-leading brands through a unique combination of trusted science and deep human...