Shopper Insights Manager

hace 2 semanas

Madrid, Madrid, España Mondelēz International A tiempo completo

About the Role

Mondelēz International is seeking a highly skilled Shopper Insights Manager to join our team. As a key member of our organization, you will be responsible for driving business growth and delivering excellent results through the use of shopper insights.

Key Responsibilities

  • Develop consumer selling stories using the consumer segmentation framework as its data foundation
  • Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth-oriented insights at a retail level
  • Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand identity, and leverage growth opportunity in retail environments for the area of geographic responsibility
  • Generate behavior-changing insights and identify effective levers of engagement
  • Continuously optimize business through data, tracking, and learning
  • Drive action-oriented insights on innovation, communication, and brand growth imperatives to shopper, customer, and net revenue planning teams

Requirements

  • Experience in using retailer/customer data, shopper insights, and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry
  • High proficiency in base business tools (Excel/PowerPoint), with expertise in data modeling with data visualization tools (experience with Tableau is a must)
  • In-depth knowledge in analyzing and creating visualizations of large amounts of data
  • Experience in presenting to retailer teams and in negotiation planning/joint business planning
  • Strong knowledge and usage of market segmentation models
  • Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
  • Able to partner well with marketing, sales, and external agencies

About Mondelēz International

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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