Senior Brand Manager Marketing Leader
hace 3 días
We are a leading multinational company in the olive oil industry, with a rich history spanning centuries. Our mission is to nurture healthier futures by making Mediterranean goodness available to all. We strive to be the undisputed leader of the olive oil industry, while maintaining traditional flavors and offering premium-quality products in line with today's lifestyles.
Our company, Deoleo, is the world's largest olive oil company, with world-leading brands such as Carbonell, Bertolli, and Carapelli. We produce our oil in Spain and Italy, and distribute our brands globally, from Australia to Alaska. We are headquartered in Madrid, Spain, and have offices in many locations around the world.
We are seeking an ambitious and talented individual to join our Marketing Department as Senior Brand Manager Carbonell Spain in Rivas, Madrid. As Senior Brand Manager, you will be responsible for leading the definition of the brand's strategic agenda for the country, as well as the execution of all the initiatives of the marketing plan, reporting to the Marketing Director of the Business Unit.
Main Responsibilities:
- Definition of the 3-year strategic brand plan, including the definition of objectives and the main levers of the marketing mix.
- Management of the brand's P&L, with responsibility for the achievement of volume and gross margin targets.
- Definition and execution of the brand's communication strategy, both in the long and short term, and develop all assets needed to bring the strategy to life.
- Development of innovation projects aligned with the strategic plan, in collaboration with all related departments (global innovation, global marketing, quality, regulatory).
- Analysis and monitoring of brand performance at consumer and internal sales level, as well as the evolution of the main competitors.
- Ability to work on a GLOCAL model of responsibility, hand in hand with Global Marketing and Carbonell Brand Coalition teams.
- Constant collaboration with the Trade Marketing and Commercial team to ensure the achievement of commercial and point of sale objectives.
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