Senior Brand Marketing Specialist

hace 2 días

Madrid, Madrid, España Alibaba A tiempo completo
Job Title: Senior Brand Marketing Specialist

We are seeking a highly skilled Senior Brand Marketing Specialist to join our team at Alibaba Group in Madrid, Spain.

About the Role:

The successful candidate will be responsible for planning and executing impactful multi-channel marketing campaigns that enhance the AliExpress brand value proposition in Spain. This role requires a unique blend of creativity and analytical prowess, aimed at building brand awareness and trust.

Key Responsibilities:

  • Create a brand communication strategy and implementable annual marketing plan based on consumer insights and business objectives.
  • Develop and implement holistic marketing campaigns across various channels, including television, social media, and offline events.
  • Maintain and enhance AliExpress' brand portrayal on all platforms, ensuring consistency and aligning with our global image.
  • Manage daily operational interactions with creative agencies and marketing channels while overseeing campaign execution both internally and externally.
  • Develop captivating creative concepts that resonate with, and engage, local market audiences.
  • Conduct continuous market analysis, monitor consumer trends, and keep abreast of competitor strategies to position AliExpress as a market leader.

Requirements:

  • A proven track record with over 5 years of experience in multi-faceted brand marketing, executing successful campaigns across various mediums.
  • Exceptional creativity and communication prowess, demonstrated through a portfolio of innovative campaigns that effectively translate AliExpress' brand message to target demographics.
  • A data-driven mindset, with a strong competency in leveraging analytics to set campaign benchmarks and refine channel performance.
  • A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.
  • Proficiency in Spanish and English is a must. Chinese language skill is a plus but not a prerequisite.
  • BSc/BA in Marketing, Advertising or related field.

What We Offer:

At Alibaba Group, we offer a dynamic and challenging work environment that fosters growth and development. If you are a motivated and creative individual with a passion for brand marketing, we encourage you to apply for this exciting opportunity.

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