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Brand Marketing Senior Specialist

hace 2 meses

Madrid Centro, Madrid, España AliExpress A tiempo completo
About the Role

We are seeking a highly skilled Senior Brand Marketing Specialist to join our team at AliExpress. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive brand marketing strategies that drive business growth and enhance our brand reputation.

Key Responsibilities
  1. Brand Strategy Development

Develop and execute brand marketing strategies that align with our business objectives and consumer insights.

Campaign Execution

Design and implement holistic marketing campaigns across various channels, including television, social media, and offline events, to effectively communicate our brand message and values.

Brand Management

Maintain and enhance our brand portrayal on all platforms, ensuring consistency and alignment with our global image.

Creative Concept Development

Develop captivating creative concepts that resonate with and engage local market audiences.

Market Analysis and Competitor Research

Conduct continuous market analysis, monitor consumer trends, and keep abreast of competitor strategies to position AliExpress as a market leader.

Requirements
  1. Proven Track Record

A minimum of 5 years of experience in multi-faceted brand marketing, executing successful campaigns across various mediums.

Creativity and Communication

Exceptional creativity and communication prowess, demonstrated through a portfolio of innovative campaigns that effectively translate our brand message to target demographics.

Data-Driven Mindset

A data-driven mindset, with a strong competency in leveraging analytics to set campaign benchmarks and refine channel performance.

Results-Focused Approach

A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.

Industry Experience

Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Candidates with substantial agency experience are also encouraged to apply.

Language Proficiency

Proficiency in Italian and English is a must. Chinese language skill is a plus but not a prerequisite.

Education

BSc/BA in Marketing, Advertising, or a related field.

What We Offer

AliExpress is an equal-opportunity employer. We firmly believe in and practice non-discrimination and inclusion. We welcome and respect individuals from different backgrounds, cultures, communities, and perspectives. Our diverse workforce is a testament to our commitment to equality, ensuring that everyone has an equal opportunity to succeed and contribute.