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Marketing Manager Iberia
hace 2 meses
Cynosure, LLC is a leading company in the medical aesthetics industry, dedicated to improving patients' lives and practitioners' livelihoods. We are a purpose-driven business that values innovation, collaboration, and customer satisfaction.
Job SummaryWe are seeking a highly skilled Marketing Manager Iberia to support our commercial organization and drive local marketing program execution. The successful candidate will be responsible for executing global marketing strategies, frameworks, and materials with local relevance to deliver best-in-class marketing to our in-country organization.
Key Responsibilities- Support the day-to-day responsibilities of marketing execution, including hands-on operational work and coordination with agencies and partners for execution.
- Translate regional strategies into local frameworks and plans, developing localized marketing strategies and plans in collaboration with matrix functions such as sales, clinical, and service.
- Maintain customer contact database and work towards update and good data integrity.
- Support customer support with marketing materials provision, including brochures, posters, and digital assets.
- Facilitate congress, workshop, and customer event strategy, preparation, and execution.
- Support sales team with market analysis and reports, marketing materials, and systems essential to day-to-day sales execution.
- Coordinate marketing materials translations, approval process, distribution to sales force, and inventory management.
- Support website content updates and digital communication activities.
- Manage marketing qualification of leads before passing them through to sales, coordinate lead metric and reporting in country as applicable.
- Coordinate marketing reporting on key activities, success, and challenges, including activity effectiveness and monthly newsletters.
- Manage creative execution of materials, liaise with printers.
- Assist in day-to-day marketing general admin, including marketing budget management.
- Support in-country marketing blueprint (tactical plans, new product introductions, communications strategy, market development, and portfolio lifecycle plans).
- Support commercial excellence (Sales & Marketing) in country.
- Collaborate with sales effectiveness, sales training, strategic, and demand planning to accelerate opportunity velocity and drive improved forecasting accuracy.
- Establish and review metrics to evaluate effectiveness of all marketing activities/programs in terms of goals/ROI.
- Develop relationships with key opinion leaders, luminaries, and high-volume successful users to gather information and product needs for franchise activities.
- Manage stakeholder interactions with local sales and marketing teams, as well as a wide range of other functions, including customer and field service, regulatory, legal, operations, and contracts.
- Ensure effective and efficient flow of information between the regional/international/global marketing teams to enable marketing to lead with functional excellence.
- Have a strong self-start drive to take personal leadership for initiatives and improvement opportunities.
- Effective at managing/maintaining commercial relationships with Key Opinion Leaders and translating market trends and Voice of the Customer to inform and influence country marketing & sales execution.
- Strong consumer marketing skills and experience within the beauty, aesthetics, and cosmeceuticals space.
- Able to build congress attendance and workshops.
- Strong brand and PR leadership ability.
- Fluency in digital marketing capabilities in order to execute campaigns for acquisition and/or brand awareness objectives.
- Create and measure KPIs on customer success expertise in optimizing marketing technology for customer acquisition and retention.
- Shares expertise and knowledge with others.
- Applies expertise and technology and uses technology to achieve organizational goals.
- Customer Focus - Sets and monitors high standards for quality, leads methodical systems that result in customer satisfaction.
- Excellent communications skills able to communicate and network effectively.
- Persuades and influences others, able to present with confidence.
- Applying expertise and technology - applies specialist and detailed technical expertise.
- Commercial acumen – understands business objectives and aligns activity accordingly.
- Analytical skills - Ability to analyze various types of data to obtain commercially useful insights.
- Thinks critically and considers different perspectives.
- Project Management skills.
Bachelor's degree required.
Cynosure, LLC is an equal opportunity employer aiming for inclusion and diversity in every recruitment process.