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Crm Manager

hace 2 meses

Barcelona, Barcelona, España Back Market A tiempo completo

**About Back Market**

Back Market is a leading refurbished electronics marketplace with a global presence, empowering people to consume tech sustainably. Our mission is to offer high-quality, accessible, and eco-friendly alternatives to buying new electronics, reducing our collective environmental impact.

**The Role**

We are seeking a skilled CRM Manager to join our Engagement team, a combination of Merchandising and CRM focused on driving long-term engagement across all touchpoints and building best-in-class user journeys. As a CRM Manager, you will be responsible for optimizing our in-product communication (Content Card) segmentation and personalization strategy within the Engagement team.

**Key Responsibilities**

  • Manage Dynamic Content: Oversee the delivery of personalized, dynamic in-product content to enhance user engagement.
  • Optimize Communication Orchestration: Implement and refine communication strategies across various touchpoints to ensure seamless user experiences.
  • Innovative Engagement: Collaborate with the Product team to develop new touchpoints and innovative methods for engaging users within the product.
  • Personalization: Work closely with the Engagement, Product, and Data teams to gather new user data points and refine personalization and segmentation efforts.
  • CRM Segmentation: Evaluate and improve segmentation definitions to ensure they are effective.
  • A/B Testing: Conduct A/B tests on various segmentation strategies and marketing messages to identify the most effective approaches.
  • LTV Recommendations: Provide actionable recommendations to increase the Lifetime Value (LTV) of specific customer segments.

**Requirements**

  • Several years (4+) of experience working in CRM.
  • Strong understanding of customer shopping behaviors online.
  • Excellent communication skills across different countries and cultures.
  • Proficiency in data analysis tools and language.