CRM Database Manager
hace 2 meses
About the Role:
We are seeking a highly skilled CRM Database Manager to join our team at Jd Sports Spain. As a key member of our marketing department, you will be responsible for managing our customer database and CRM activity, including email campaigns, research, and reporting.
Key Responsibilities:
- Deploy and manage email campaigns, including standard sends, automated sends, and trigger sends.
- Manage the customer database, ensuring we protect our deliverability reputation by targeting customers effectively.
- Understand the customer lifecycle and implement test and learn to optimize communications across all channels, email, paid, and outbound.
- Define and implement segmented and promotional email communication plans, including lifecycle programs and behavioral targeting.
- Implement measures to reactivate lapsed and dormant customers and recommend plans for divesting old data.
- Work with the multichannel, buying, and merchandising teams to plan promotional email campaigns promoting key product areas and brand.
- Continuously analyze and report site and content performance and recommend improvements and developments.
- Develop a full email testing plan to test email content, subject lines, send times, and any other tests we wish to conduct.
What We're Looking For:
- Experience of CRM programs is essential.
- University graduate or equivalent marketing qualification is advantageous.
- Strong organizational skills and a good multitasker is essential.
- B2/C1 English.
What We Offer:
- Permanent Contract.
- Staff Discount (25%) on qualifying purchases across Group retail stores and online.
- Free Gym Facilities.
- Flexible/optional benefits: restaurant ticket, transportation ticket, health insurance.
- Personal development opportunities to learn and develop at work.
- Continuous professional development in hard and soft skills.
About Us:
Since founded in 1981, JD Group has achieved remarkable growth through rapid global expansion. We have become the leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors, and Gyms with over 60,000 colleagues across 3,400 stores in over 30 markets around the world. We are an equal opportunities employer who embraces and values differences. We recognize the importance of an inclusive workplace culture in which everyone can thrive, irrespective of their background or identity.
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