Head of Brand Strategy

hace 4 días

Madrid, Madrid, España lastminute A tiempo completo

About Lastminute

Lastminute is a leading travel technology company that operates a portfolio of well-known brands, including Lastminute, Volagratis, Rumbo, Bravofly, Jetcost, and Hotelscan. Our mission is to simplify, personalize, and enhance the travel experience for our customers by leveraging technology.

We are a team of experts who are passionate about brightening up online travel and helping our customers find and do whatever makes them happy. We invest in talented people who ensure our offering is closer to the needs of our customers and keep us at the cutting edge of technology evolution.

We operate in 17 languages and 40 countries, with over 1,500 employees spread across our offices worldwide. We develop our own products and services to power the entire traveler journey for millions of people.

Our Culture

We are committed to inclusion and diversity, and we believe in creating an equal opportunity space that is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know that diversity drives innovation.

About the Role

We are seeking a Senior Marketing Leader to join our team as Head of Brand Strategy. As a key member of our marketing team, you will be responsible for developing and executing comprehensive brand strategies that drive business growth.

Key Responsibilities:

  • Brand Strategy
    • Utilize your data-savvy skills to analyze complex data points and translate them into clear, actionable brand strategies that drive business growth.
    • Craft compelling narratives that effectively communicate our brand message and values.
  • Brand & PR Management
    • Lead the development and execution of comprehensive multi-channel brand campaigns, from concept creation to activation, to drive brand awareness and consideration.
    • Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalize on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.
    • Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories, enhancing brand visibility and reputation.
  • Budget Management and Measurable Impact
    • Effectively plan and manage the budget with measurable impact, ensuring that marketing investments are strategically allocated to deliver a tangible return on investment.
  • Team Management
    • Foster a culture of collaboration, creativity, and innovation within the brand & PR team.
    • Provide strong leadership, guidance, and support to nurture talent and drive high performance.

Qualifications

  • You have a proven track record of developing and executing successful brand strategies that drive business growth.
  • You have a deep understanding of reactive marketing principles and can leverage them to capitalize on key consumer moments.
  • You are able to analyze complex data points and translate them into clear, actionable brand strategies.
  • You have excellent communication and storytelling skills, and can craft compelling narratives that effectively communicate our brand message and values.
  • You are a strategic thinker with a passion for innovation and a willingness to take calculated risks.

What We Offer

  • A dynamic and inclusive work environment that values diversity and innovation.
  • A competitive salary and benefits package.
  • The opportunity to work with a leading travel technology company and contribute to the development of our brand and marketing strategies.
  • A flexible working schedule and the opportunity to work remotely.
  • Continuous training and development opportunities.
  • Employee discounts on travel and other benefits.

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